May 1 is Staffordshire Day. This year it will also mark the 40th anniversary of HM Queen Elizabeth II visiting Stoke-on-Trent to officially open the National Garden Festival, promoted as ‘the biggest leisure event in Europe’.
As well as showcasing a new way of thinking about the meaning and purpose of urban space in the de-industrialising Potteries and building on the region’s industrial and ceramics heritage, the National Garden Festival celebrated the fusion of art and industry as a springboard for the public-private sector development of Festival Park.
It also sowed the seeds for marketing Stoke-on-Trent as a tourist destination with the city subsequently being at the vanguard of developing a ceramics-led cultural and tourism movement.