when we took over

1 more brand decided to grow their youtube channel with us today, love to see it

Some frames from another epic video delivered recently

Stop trying to reinvent the wheel every day. If something worked… do it again :)

Outlier alert: Claude just changed [X] forever (bookmark this and thank me later)

Static Ads we designed for Motion

7 things every successful B2B YouTube channel has: 1. A clear CTA 2. A great host / creator 3. High quality production & editing 4. Reply and monitor the comments 5. Great packaging (titles, thumbnails) 6. Feedback loops & documented learnings 7. Different content formats (case studies, tutorials, breakdowns, comparisons) We use this system for all our B2B channels

I can turn a YouTube channel into a business asset in 120 days. Here’s the exact timeline: > Day 0: Lay the Foundation If you don’t have any offer or experience, then don’t start You need to make sure you have: - A clear ICP - A real problem to solve - Enough to talk about for 50 videos > Day 1 - 7: Assemble Your Team One video needs: - Topic - Title - Thumbnail - Script - Edit > Day 7 - 30: Just Post You don’t have enough data yet Your focus should be on videos being posted Not CTR, AVD, retention graph, etc. > Day 30 - 60: Stay Consistent Most channels we work with see a shift around video 7. Before that, the data means nothing. Build the habit of creation. Skip this and you will fail. > Day 60 - 120: Turn It into an Asset Broad videos → reach Niche videos → clients

Your thumbnail is fighting against 10 others for attention. So here are 4 thumbnail formats that will help you win the battle :) > Comparison (with numbers / contrast) - You see clearly the difference → you want to understand it. - Numbers make it even stronger > Extreme situation - This is what the media does: crashes, disasters, tension. You can’t ignore it. - Same for thumbnails. If it feels risky or intense → attention spikes. make sure your thumbnail is in line with the video, otherwise your retention will d*e!!! > Big number - Humans are drawn to numbers. You see one → you pause. - Especially in B2B: gain or loss = “how did that happen?” “can I have the same results?”→ click. > Open loop - You show there’s something important… but not the full picture (frustrating right?) - The only way to close the loop is to click. but don’t be so vague that no ones understand what it is all about (you’ll end up being the one frustrated, trust me lol)

There is one question that I get all the time from founders starting on YouTube: “Should I build a personal channel or a company channel?” For me there’s no debate: build a personal channel. Vanessa Lau is the best example of why. > Built a multiple 7-figure education business Then she did what looks like business suicide: > Walked away from it at its peak > Shut down her business model > Let go of the team and system she built Just like that. Tbh from the outside, it makes no sense. I mean she literally shut down an $8M machine at its peak… But here’s what didn’t disappear: > 1M YouTube subscribers > Her audience > Her authority So when she came back a year later… She didn’t have to restart. She just pressed publish. Because when you build a personal brand: → You don’t lose distribution when the business changes → You can shut down offers without killing momentum → You own attention → No one can replicate your experience or point of view Most founders build the company first… and realize too late they don’t own the audience. Don’t make that mistake. Follow @decimablack for breakdowns on what’s working (and d*ing) on YouTube right now.

frames from a youtube video we scripted, packaged, and edited 🔥

Looking to train and hire 1 long form editor for my agency. You need to have the software knowledge (davinci, premiere, after effects, doesn't really matter) i'll take you from there and turn you into a top 1% youtube editor. DM me if you're the one

“approved thanks” = efficiency up 38%

A friend just told me, "Do not tell anyone, but Facebook Reels is where we're getting most of our leads." So here I am, telling everyone… You need to get on Facebook Reels… He literally said it quietly, like it was something to be embarrassed about. It's not trendy or cool, but it’s working. The 45 to 60-year-old founder, exec, or operator with actual budget is not on TikTok, and barely on Instagram. These guys are scrolling Facebook Reels at night and engaging with these posts. The same buyer who scrolls past a LinkedIn post is in a completely different mindset on Facebook. Then when a buyer watches your Reel, they can message you directly in the app. Every B2B distribution guide defaults to LinkedIn, and nobody names Facebook. That means it’s easy to stand out over there. - Nero competition from other operators - Massive organic reach - An audience that's already there and already participating Test it before everyone else figures it out, and you’ll be ahead of them all later this year.

we lead, they follow

I only have 197 subscribers, yet the B2B channels I run easily pull 20-40k views per video Honestly, I just didn't post enough… And now I’m fixing my own channel. I mean, I talk about how great YouTube is all the time and haven't taken enough advantage of it. The general plan: - Two long-forms ready for next month - Not checking analytics all the time - Converting them into Shorts - Posting every two weeks Now I’m setting the example by growing my channel the exact same way I’d tell my client to.

You can literally 2x your reach on YouTube with NO EXTRA WORK, and nobody is talking about it. So you’re completely missing out on views from buyers who are ready. There’s a secret way to title your videos that triggers in LLM search results. You can get in front of ChatGPT, Perplexity, Gemini, Claude, and Google AT THE SAME TIME… …without changing anything but the title. YouTube lives on Google. If your videos are ranking on YouTube, you're being surfaced across every major AI search tool, without doing anything extra. These AI tools find you automatically if you’re putting out quality videos. This is an entire extra distribution channel that you don’t even have to do extra work for. There's a title structure that goes along with this: The first 60 characters of your title are for the human that’s searching… the rest is for AI. Longer titles with specific long-tail keywords give LLMs more data to categorize your content and surface it in the right searches. So simple to optimize for this: - Make good videos - Specific, relevant, quality - LLM keywords in the title - YouTube search, Google, and every AI tool give you traffic for years It all compounds too. The sooner you start on this, the sooner you’ll get floods of views from your ICP.

frames from a youtube video we scripted, packaged, and edited 🔥

You might be targeting the completely wrong audience because you’re using the wrong titles. These are 4 titles (for the same video topic) that pull 4 completely different audiences: (The topic I’m using is “How to grow on YouTube”) AUTHORITY TITLE: "I grew 9 channels last year. This is what's actually working today." For founders who need receipts before they pay attention. They need to know that you know what you’re doing. NEGATIVE TITLE: "Stop making videos like it's 2016. It doesn't work anymore." For founders who know something is off but can't name it. This hook names the problem for them, and they lean in. DEBUNKING TITLE: "You're hurting your channel by posting more." For founders who've been grinding on volume because someone told them to just post more. The hook attacks the belief they're currently operating on. RESULT TITLE: "We got 93,000 views on this video. Here’s exactly what made it work." For founders who want proof before they'll trust you. They click for the receipts, not the advice. If you’re writing the same hook style for every video, then you’re always attracting the exact same person. The hook is the only way to directly decide who you want to watch your videos.

Every few weeks, I see B2B founders freak out about their views dipping, then post fewer videos. DO NOT DO THAT. Unless you want your views to die out in the next 1-2 months…there’s some logic behind this. You’ve gotta think.. B2B YouTube views follow the calendars of the businesses. When your ICP is in their busiest season, they're doing business, not watching YouTube. They'll come up for air when they can relax. When they do, you want to already be there with videos. If you serve e-commerce founders, Q4 is Black Friday sprint. Views will drop, and that's expected. Then the rebound in Q1 is real. So if you panicked during the dip and stopped posting, you're not there when the ICP comes back around. This works in reverse too. A random view spike in an off-month is probably seasonal. Don't restructure your whole approach around it. Whatever cadence you can actually sustain, keep it. You don’t have to freak out about seasonal highs/lows when you’re holding a consistent posting schedule. Map your ICP's business calendar before you map your content calendar. Once you know when they go quiet, a view dip will never fool you into stopping.

3 types of videos you should post if you’re ready to finally grow on B2B YouTube: 1) Trending videos are your attention layer - Timely content - AI updates - Industry news - Anything relevant right now These spike fast, then plateau. Cap them at 25% of your total output. Go over that, and you won’t ever build authority. 2) Evergreen videos are your authority layer - Tutorials - Breakdowns - Full guides This is the stuff people are actively searching for, and people will watch these videos for the next 2 years. One video we produced brought over 3,000 subscribers to a single channel. When someone watches a longer quality video like this, they feel ready to pay you to solve their problems. 3) Case study and compilation videos are your leverage layer - Client results - Proof of work - What you actually delivered Easy to produce, easy to consume, and they position you as someone who does what they say. All 3 have to coexist to grow a channel, build authority, and close clients.