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Dectech @dectechconsult

News, views and latest research from Dectech, the Behavioural Science consultancy firm. Helping you understand and manage customer decision-making.

Joined September 2012
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Dectech@dectechconsult
Jun 10
⚽ With the #WorldCup2026 kicking off tomorrow, here is our forecast of each team's likelihood of taking home the trophy. We also looked at the difference between our predictions and the market forecast. We put #Argentina in with a greater chance of victory than the bookmakers🏆
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⚽ Here are our #WorldCup2026 Round 1 forecasts! Our model uses past results to determine the strength of this year's participating teams. Looking at our analysis, #Germany, #Switzerland and #Spain seem most likely to win their first games! Watch this space for more #Forecasts.
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⚽ Who will win the upcoming #WorldCup2026? Here are our progression predictions for the tournament starting tomorrow! 🏆 We are the statisticians behind Danny Finkelstein's 'Fink Tank' column in The Times, so follow us for more updated #Forecasts as the World Cup progresses!
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Who will win #Eurovision2026? 🎤✨Using a decade of Eurovision data, we analysed online engagement and song streams to predict this year’s Top 10 contenders for Saturday's title. Our model puts #Cyprus and #Finland as the frontrunners. We shall wait and see how the night goes!
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📣 NEW DECTECH BUZZ OUT📣 #DripPricing - where costs are revealed step-by-step rather than upfront, is common across industries. But how does it affect behaviour, and what does this mean for businesses? Read more to see how the prices presented matter: buff.ly/jmc9toV
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📢 NEW PREDICTING PEOPLE PODCAST EPISODE! In Episode 14 of our #PredictingPeoplePodcast, the founders of Dectech explore the role of genAI in market research - a fraud, a participant, or a tool? Listen to the full episode: buff.ly/W4yUVVA
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NEW DECTECH BUZZ! As dynamic pricing becomes increasingly common across industries, our latest research explores how consumers judge these price changes. In the figure below, we compare perceived unfairness across industries. Read more: buff.ly/xDonfw4
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📲 Why would a brand price some products to “lose” on purpose? In this #DectechBite, we analysed UK mobile plan pricing. Although Sky Mobile is seen as premium, it offers some of the cheapest low-data plans - yet its Unlimited plans are among the most expensive. Price matters!
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📣 NEW PREDICTING PEOPLE PODCAST EPISODE! In Episode 13 of our #PredictingPeoplePodcast, Dectech’s founders discuss the question of product suitability - or how to delight customers by offering the right products. Listen to the full episode: buff.ly/KOUoSQG
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⚽ The #UEFAEuro2025 Women's final is nearly here! As predicted by the Dectech #Forecast, England and Spain have secured their spots in the final match of the tournament on Sunday. If we are correct again this time, then Spain will take the trophy, but the odds are looking close!
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⚽ As the #Lionesses gear up to take on Italy in the semi-final of the #UEFAEuro2025 tonight, here are our final progression predictions of the tournament. Our #Forecasts give England the greatest chance of securing a spot in the final, and odds of winning similar to Spain's!
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⚽ Last week, we successfully predicted all four winning teams in the #UEFAEuros2025 quarter-finals. Let's hope we're as successful with our semi-final #Forecasts, as we're predicting England and Spain to secure a spot in the final on Sunday! Find our predictions below:
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⚽ Kicking off tomorrow are the #UEFAEuros2025 quarter-finals. Here are our updated progression #Forecasts. Our forecaster correctly predicted 18 out of 24 games so far. Spain has the greatest chance of a spot in the final, with the second up for grabs between England and Sweden!
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⚽ The #UEFAEuros2025 quarter-finals are here! What will the match outcomes be? Find our predictions below. After England's fantastic 6-1 defeat over Wales yesterday, their game against Sweden is set to be exciting and the odds are close!
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⚽ With the quarter-finals of the #UEFAEuros2025 near, let's take a look at our final group stage #Forecasts! Our analysis puts England in with the highest winning chances of this round in their match against Wales. Stay tuned for our quarter-final predictions next week!
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📣 NEW PREDICTING PEOPLE PODCAST EPISODE! In Episode 12 of our #PredictingPeoplePodcast, Dectech's founders discuss common, but often overlooked, pitfalls of #DataScience. They discuss how to identify and address them reach more valid conclusions. dectech.co.uk/news-insights/…
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⚽ It's time for our #UEFAEuros2025 Round 2 forecasts! After correctly predicting many Round 1 wins, here are our predictions for the next stage. Spain and France are set to sweep their opponents, while England's match against the Netherlands may be closer!
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⚽ As the #UEFAEuros2025 kick off today, here is our forecast of each team's likelihood of taking home the trophy. We also calculated the difference between our predictions and the market forecast. It seems our model gives Spain greater chances of winning than the bookmakers!
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Here are our #UEFAEuros2025 Round 1 forecasts! Our forecasting model uses past results to determine the strength of this year's participating teams. According to our analysis, Spain and Germany are in with the highest chances of winning their first games!
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⚽ Who will win the upcoming #UEFAEuros2025? After successfully predicting the Men's Euros in 2024, here are our forecasts for this year's Women's tournament! Stay tuned for more as the competition progresses.
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