I love the irony here:
On one hand, we’re seeing hundreds of millions of dollars poured into startups that promise to solve all your content marketing needs with AI.
On the other hand, companies are desperately trying to hire people who can infuse meaning into their communication, build attractive brands, and create loyal communities around them.
> “The percentage of LinkedIn job postings in the U.S. that include the term ‘storyteller’ doubled in the year ended Nov. 26, to include some 50,000 listings under marketing and more than 20,000 job listings under media and communications.”
There’s no doubt AI can be a massive productivity boost for content marketing.
But the real question is:
Do you have someone in your company who knows how to guide AI in the right direction?