'sup. i’m deo - cofounder of @riffledotstudio i’ve been making music my whole life and i’m telling you man, we’ve lost the plot. me and my co-founder suffered for years under the tyranny of tools built by engineers for engineers, not for the kid who plays three instruments by ear and freezes the second he opens a DAW, not for the singer with a hundred melodies in her head and zero finished songs, not for any of us who just had music in us and wanted it out. the problem nobody solved: there has never been a consumer-grade music creation tool built for people who are actually musical. DAWs are powerful, sure, but they hand you a cockpit when all you wanted was to play. and then text-to-music AI companies show up and go even further the wrong direction and take the wheel completely. from a text prompt they generate statistically average songs trained on billions of hours of human expression that contains exactly zero percent of you or your weird taste, your specific sadness, or your particular joy - the irreplaceable things. we’re anti-slop. we believe in authorship. we believe music is the rawest, most ancient, most communal act of human expression. it’s always lived in people first and tools second, and somewhere in the last few decades that got inverted. we just want to flip it back. riffle is the playground we always needed: riffle is a playground. an ecosystem for music creation on the web - sounds, samples, instruments, simple tools, real-time collaboration, and the right amount of AI acting as a sous-chef in the background - it's brilliant and present and knows exactly when to step in and when to disappear - so that you can stay in flow state, that gorgeous messy magical state where the idea is still hot and alive and you’re not stopping to learn something, you’re just making. this is early. genuinely, honestly, gloriously early. bugs exist, there are missing pieces, stuff we haven’t figured out yet. but it’s the first version of something we’ve genuinely needed for a long time. so use it. break it. send it to a musical friend who's sitting on a hundred ideas. go play today.

went looking for falafel, got papped in nashville 🥙

edition one of 𝘧𝘪𝘳𝘴𝘵 𝘵𝘢𝘬𝘦 𝘣𝘺 𝘳𝘪𝘧𝘧𝘭𝘦. we called our favorite beatmakers, singer songwriters, musicians, producers, and friends to come make music on the world's most goated music software (riffle, obvs).

from the substack: "cool shit i found on the internet vol 1" by algae.works.

LA, we out here - who should we meet?

felt like an honour post – an acknowledgement of the real Gs I’ve seen and learnt from. both my grandads: absolute legends. the kind of lore I genuinely can’t wrap my head around most days. my dad’s dad – may his iconic soul rest – became a marine engineer, sailed the world for years, worked at the Bombay Port Trust, taught engineering drawing as a side hustle, supported multiple families at once, educated kids that weren’t his own, did all of it on a meagre government salary that would make you wince, and still became a millionaire through the sheer power of frugality, saving, and compound interest. left it all for his wife (my grandmother). I should call her today, but it boggles my mind every time I think about it. my mum’s dad – 97 today and still alive and kicking – hopped off a train from Goa to Bombay alone when he was around fifteen, maybe younger. took honest work with his two hands and broke his back at it the way real men did. and then – pretending to be an adult – willed his way into training as a deep-sea diver. I’ve heard endless tales of welding ships underwater, near-death experiences, retrieving slabs of gold for the government, bringing the drowned back to the surface so their families could grieve them right - and all of it while feeding a family of five and having a jolly good time. I think about these two a lot. the shoes are massive, the legacy loaded, and I’m out here most days feeling like I’m failing people and projects in equal measure, trying to hold all the pieces together with both hands while more pieces fall. but we’re in the arena – and the arena is the only place worth being. we fall flat, we fail often, but we get back up and we rip it again. that’s the game. blessed with the pressure test – wouldn’t have it any other way. to the two greatest Gs I’ll ever know. salute.

rifflemaxxing in SF

went to an Italian Mexican restaurant called Modi. that’s it. that’s the tweet.

why doomscroll when you can joycreate

NYC understood the assignment

SF, we're in you. come through. things have been crazy since launch, so we’re getting the best artists and founders we know in a room before we head back to nyc. the goal is to build the most goated music company in the world. the goat on the flyer is our mascot. he takes his job very seriously. intimate house party rsvp here. capacity is tight so request to join soon: partiful.com/e/X7qVOqoicjPiz…

we did a demo party situash at @asylumventures last week. it was gas. next up, SF this thursday. if you’re a founder or maker in music/consumer tech, rsvp here: partiful.com/e/X7qVOqoicjPiz…

taking the L to the W w the boys @prettyboyshav @downloadlos

NYC📍 does anyone want to hang out? I’m going to the @riffledotstudio launch party tonight, pull up?