Making commercials and films with AI isn’t just exciting — it’s the future.
That said, the hardest part isn’t the technology, it’s finding people you genuinely love working with, and sharpening your storytelling skills. Those two things will never be replaced by “clicking buttons.”
The fundamentals that carry over from traditional filmmaking remain the same:
📕 Strong stories
🤝 Strong relationships
If you treat these as secondary, you’ll eventually feel stuck and frustrated.
But if you keep them front and center — valued, protected, and constantly nurtured — you’ll thrive in this new era.
I’m deeply grateful to Julien Vallée and Google for giving me the opportunity to be part of this project. Here’s to many more.
Director: Julien Vallée (
@julienvallee)
Composer: Blackpaw
AI artists: Julien Vallée, Jordan Daniel Chesney
Motion design: Kyle Harter, David Urbinati
Flame artist: Mathieu Arvisais
VFX artists: Le Jumper, Empty Frame (Jeremie Drapeau & Francois Careau)
Designer: Kelsey Lim
Sound design: David Urbinati
Producer: McKenzie Hayes
Lead producer: Angela Long
Google Maps Brand Creative
Senior Brand Marketing Director: Max Kaplan
Group Creative Lead, Search & Maps: Daniel Chandler