Gyms are for people who like wasting 5 hrs a week. I coach founders & execs outdoors – 2–3h, done. Deaf since birth. Ex-national handball athlete.

Joined October 2023
836 Photos and videos
Finally found a way how I can still scale my business without the constant social media presence. I hated it. I'm rather the one who works in the background and letting the system working for me. THAT was the biggest relief I've experienced for years!
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I train fasted on purpose. The window is between lunch and dinner. By the time I finish, I'm hungry. The kind that doesn't argue. If you eat before training, the body already has fuel and doesn't ask for more. No hunger signal, no appetite after. Train empty and the meal after is the best one of the day. Nothing manufactured about it. I've done this for 9 months without supplements. One rule the whole time: finish the session before the first big meal of the day. The hunger is the signal the program is working.
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The Devil's Circle: burn 400 calories, eat 600 back. Then blame yourself. I ran for a period. After every session I got ravenously hungry and my gut was wrecked.
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By 4pm, your body has already made the decisions your calendar thinks belong to you. A founder running at 70% by the afternoon is making calls in the hours when deals close.
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The #1 post from founders over 40 right now: "Tired by 3 PM." The comments say supplements and nootropics. Nobody names the mechanism. 6 Zoom calls produce near-zero physical output.
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Start training consistently for 12 weeks. Don't touch your diet. Around month 3, clients start saying the same thing unprompted: they just don't want the junk anymore.
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Gym is the easiest form of training there is. The floor never moves. The weight is printed on the side. The room temperature is always the same. The worst that happens is you put it back on the rack. So why is it so hard for you?
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Why should I keep posting on X if I get much more engagements and views on Threads? With only 23 followers and in less than 2 weeks already almost 40k views. I get much more feedback for my future posts and stronger content writing…
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Numbers don’t lie But I’m curious to find out if I actually get paid leads in the next couple of weeks via Threads/IG…
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The gym is the only exercise space designed to make you feel alone. Machines face the wall. Headphones seal everyone off. You can train next to the same person for three years and never learn their name. Outside, you can't hide like that. Someone sees you do pull-ups on a bar in the park and asks what you're training for. Kids copy you. Most people need places where being active connects them to the people next to them.
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The front lever is taking years. So is the planché. Good. 6 months in and it's still on and off. Some sessions the position holds for a second and my hips finally stop dropping. The next session it's gone again. That used to bother me. It doesn't anymore. Movements like this don't follow a straight line. You're reprogramming how your body distributes tension across positions it has never held before. That takes longer than any program promises. Most people quit these skills because the progress is invisible for months. Then one day it isn't. I'm still in the invisible part. That's fine.
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Every man should be able to change their tires
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The whole "how to start the gym" problem disappears the moment you stop treating the gym as the starting line, because a twenty minute walk and a set of push-ups today beats the perfect split you'll never begin next Monday.
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I told a woman she was squatting wrong. She wasn't. She was already doing it correctly. Wider stance than the book said. Toes pointed out more than the YouTube videos showed. And I, the coach, interrupted her. Here's what I did: 1. Pulled her feet in 2. Narrowed her stance 3. Made her knees track "properly" over her toes 4. Lectured her with cues from every fitness textbook I'd ever read Two weeks later: - Her knees hurt worse - Her hips felt jammed - She was squatting less reps when she walked in I was proud of my cues. She was miserable. Months later I found a paper on female pelvic anatomy. Wider pubic angle. Different acetabular orientation. Different femoral geometry. Her skeleton wasn't the skeleton in the diagram. Her body had been telling her the right answer the entire time. I had overwritten it with theory. The lesson I keep coming back to: Most people walk into a gym already knowing what feels good and what doesn't. Then some voice from a podcast, a book, or a jacked guy on Instagram tells them the whisper is wrong. So they override it. And they slowly get worse at the thing they loved. Pay attention this week to the moment you override your own body to obey a rule you read somewhere.
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My 6-year-old got knocked flat three times in the same spot. Same sequence. Same muddy patch of grass. Stuttgart Junior Cup. I had to physically stop myself from opening my mouth. Here’s what happened. His team made the tournament. Muddy pitch. Parents packed along the sideline. Kids screaming at each other in ways that only make sense when you’re six. 2nd half. He gets hit and goes down. Scrambles up. Gets back in position. 30 seconds later, same spot, same sequence – down again. Harder this time. I could see his legs shake when he stood up. Then it happened a third time. My chest locked. Every instinct told me to shout something. Anything. “Stay wide.” “Watch your left.” “You’re doing great, buddy.” I kept my mouth shut. He got up. Walked back to his position. Didn’t look at me. Didn’t look at his coach. Just reset. They won the cup. He came sprinting off the field, grass stains up to his chest and the first thing out of his mouth wasn’t about the trophy. “Papa, did you see the second half?” He wasn’t asking about the win. He was asking if I saw him get back up. Here’s the part most parents get backwards: You can’t teach a kid resilience by TALKING about resilience. You can’t build grit with a bedtime lecture. No book, no classroom, no motivational poster on the wall does a damn thing. It only gets built in moments that feel too hard for their age. The habit he built at 6 on that muddy field in Stuttgart? That’s the same habit that’ll carry him at 16, at 26, at 36. Not talent. Not size. The quiet willingness to get up in the same spot where you just got knocked down – and not look around for someone to tell you it’s okay. Most parents protect their kids from those moments. They’re stealing the only thing that actually makes them strong. What are you building in your kids right now that they won’t understand for another 20 years?
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Every physio, massage therapist, and doctor looked at his shoulder. That’s why none of them fixed it. Client comes to me. Two years of pain. Can’t raise his arm past 90 degrees. Been told “impingement.” Rested it. Stretched it. Got prodded and rubbed and taped. Still stuck. Here’s what nobody bothered to check: The 10 hours a day his desk and his steering wheel were quietly wrecking the structures AROUND that shoulder. They kept treating the symptom. I addressed the load. Four weeks later he put his arm over his head for the first time in two years and said, "I forgot that used to work" Most "experts" are trained to zoom in. That’s exactly why they miss what’s obvious to anyone who zooms out. What’s the thing YOUR body used to do that you’ve just… accepted is gone? It probably isn’t.
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The gym is a location dependency. I've trained outdoors for 14 years. The building was never the constraint. The gym works perfectly for the imaginary user it was designed for. Someone with a fixed schedule and a building 10 minutes from where they work. Industrial design's first question: what happens to this system when the user's real conditions apply? For most executives, that question gets answered the first time they travel for a week and come back 10 days behind on their program. The gap between the imaginary user and the actual one is where the subscription keeps running. What's the first condition your current training method can't survive?
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The €800 ergonomic chair solves the wrong problem. Back pain while sitting is the body telling you to stand up. A chair that makes sitting comfortable removes that signal. So you stay for 7 hours instead of 4. The downstream effect: - Hip flexors contracted for most of the day - Glutes stop firing - The posterior chain unloaded for hours at a time The chair didn't cause this. It just extended the conditions that did. I studied product design before I coached anyone. One of the first things you learn: solving a symptom well can make the underlying problem harder to see. Most ergonomic furniture is a good solution to the wrong brief. What did you spend money on that made the symptom better and left the cause intact?
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10,000 steps a day is a 1965 marketing slogan. A Japanese pedometer brand invented the number as a hook for the Tokyo Olympics. It became global health advice before anyone asked who made it up or tested whether it worked. The actual Japanese research on walking looked different: short walks timed around meals, measured against blood sugar response. The step count was never the variable being studied. Your fitness tracker is built around a target from a 1965 product launch. The Complexity Trap: one number, repeated long enough, becomes obvious enough that nobody asks where it came from.
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Most men can't hang from a bar for 30 seconds. The hands open around 20. Before the back has done anything. Years of pushing and typing with nothing pulling the other way. The body stops using positions it no longer needs. Most men at 40 assume they're still functional. The hang test is usually the first thing that disagrees. I found the same gap 14 years ago. 60 seconds, 3x a session since. It fixed shoulder issues I'd had for years. It costs nothing. The Hang Test: what fails at 30 seconds tells you more than most fitness assessments. Go find out what gives first.
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