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Devin @dev_fxlearns

FXLearns super fan!

Joined July 2021
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The World Cup is an opportunity to reach more viewers during its active time, similar to the Olympics, but this is not limited to TV. Interest seeps into all platforms in an omnichannel way! Check it out: thecurrent.com/media/streami… #SMLearningFX #WorldCup #AdTechFX

The World Cup’s real impact in the US goes beyond live games

The World Cup’s viewership in the U.S. is expected to be huge. Will that translate to advertising growth? And how does the tournament impact other media consumption?

thecurrent.com
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Pinterest is operating different than other social media platforms, encouraging users to get offline but still confident that the platform will grow. Ads/content can still succeed even with limited attention time! Read more: marketingbrew.com/stories/pi… #SMLearningFX #Pinterest

Why would a social media platform tell you to get off your phone?

Sara Pollack, Pinterest’s VP and global head of consumer marketing, is confident that the platform can grow even as it encourages people to stop scrolling.

marketingbrew.com
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There continues to be more connection between social media and audio channels. Spotify now allows users to clip podcasts and share on social media! Check it out: techcrunch.com/2026/05/27/sp… #SMLearningFX #Spotify #AdTechFX #Audio

Spotify now lets you 'clip' moments from your favorite podcast | TechCrunch

With the new scissors icon, you can clip favorite moments from podcasts and share them with your audience.

techcrunch.com
Scaling recruitment efforts with a social media strategy? One of the main places prospective employees review ahead of applying is LinkedIn content. Learn how to tailor posts to engage potential new employees: socialmediaexaminer.com/how-… #SMLearningFX #LinkedIn #SMERecruitment

How to Create Content on LinkedIn to Attract Your Ideal Prospects : Social Media Examiner

Implement a proven LinkedIn content strategy for your small business. Use our 4-2-1 framework to scale your reach, build authority, and make more sales.

socialmediaexaminer.com
How can we use AI for creative in the best way possible? The AI platforms can only do as good as the prompt and information you give them. Training the AI on your brand is an important piece! Here are more tips: socialmediaexaminer.com/ai-f… #SMLearningFX #AIsm #SMESocialMediaDesign

AI for Better Ad Creative: 3 Steps to Better Results : Social Media Examiner

Discover a proven three-step system to scale your AI ad creative. Raise your standards, lower your production costs, and beat ad fatigue without burning out your team.

socialmediaexaminer.com
New AI platforms may be able to READ social videos. As Reels and video format become the norm, this AI capability would scale video even further. Check it out: adweek.com/social-marketing/… #SMLearningFX #AI #AIsm #SMESocialMediaDesign

Pitch Deck: Ex-Apple Marketer Raises $10M to Scale AI Agents That Decode Social Video

Megan Duong’s Plot has closed a follow-on seed round, just over a year after its initial $4 million raise.

adweek.com
There are talks about social platforms requiring memberships/access fees to all users. This is supposedly due to rising costs from AI tools. How would this change organic content reach & ad campaign success? Read more: socialmediatoday.com/news/ar… #SMLearningFX #SMEFacebook

Are social platforms going to charge all users for access?

Elon Musk and Mark Zuckerberg have historically disagreed about this, but rising AI expenses may result in costly new subscription options.

socialmediatoday.com
Did you know? - LinkedIn posts are now "one of the most-cited sources for AI chatbot answers, especially for business-related queries". Thought leadership content can be more impactful than ever now! Read more: socialmediatoday.com/news/re… #SMLearningFX #LinkedIn

Report looks at how LinkedIn is dominating B2B queries in AI chatbots

A new report from Meltwater shows that LinkedIn content is highly cited by AI chatbots, especially posts from personal profiles.

socialmediatoday.com
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How are you evaluating the success of Reels in your Meta campaigns? Although they can drive great conversions, engagements should not be overlooked metrics with reporting. Check it out: socialmediatoday.com/news/in… #SMLearningFX #SMEOngoingOptimizations

Instagram engagement rates provide insight into reach

Platform Chief Adam Mosseri shared pointers on how to understand key metrics when it comes to improving post performance and building an audience.

socialmediatoday.com
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Social can play a big role in search, especially with AI-focused crawling. Learn how to optimize your social content to appear in searches, directly from Meta: facebook.com/business/news/s… #SMLearningFX #AI #SearchAI

How to optimize content for social search on Meta technologies

Social search doesn't just surface products — it creates demand. Learn how to optimize captions, Reels, and creator content to show up where purchase intent begins.

facebook.com
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Seeing success with Reels and TikTok videos? For an optimization, try carrying them over to YouTube Shorts and see if trends are the same or different per platform! Read more: socialmediaexaminer.com/yout… #SMLearningFX #SMEOngoingOptimizations

YouTube Shorts: Hooks and Curiosity Loops That Explode Your Views : Social Media Examiner

Are you using YouTube Shorts wrong? Discover why most business content fails and how simple curiosity loops can help your videos get more views and conversions.

socialmediaexaminer.com
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Looking for new messaging/theme ideas for your ad campaigns? Try some of these persuasion techniques! My favorite is "we follow the actions of others" - Read more: blog.hubspot.com/marketing/s… #SMLearningFX #SMEOngoingOptimizations

A master class in persuasion from an unlikely place

If we see other people using a product or service, we're more likely to give it a try. Here's why social proof works.

blog.hubspot.com
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Reddit content can be pulled into ChatGPT responses, BUT this article says that Reddit is not very often cited as a source. Reddit content is used, but not given credit, showing how social plays an important role even under the radar! searchenginejournal.com/chat… #SMLearningFX

ChatGPT Often Retrieves But Rarely Cites Reddit Pages, Data Shows

New Ahrefs data shows Reddit pages appeared often in ChatGPT retrievals but rarely as visible citations.

searchenginejournal.com
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Are you using UGC with your social ad campaigns yet? As AI-created content is on the rise, authentic creator-made content is becoming more important. Check out how the brand Aerie scales creator efforts: marketingdive.com/news/aerie… #SMLearningFX #SMEOngoingOptimizations

Aerie ups commitment to authenticity with enhanced creator program

The Realmakers Community program offers creators commissions and a chance to be featured across Aerie social channels and platforms.

marketingdive.com
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Check out this new platform, Instants! This is a Snapchat-style social media, created by Meta, with limited time content: socialmediatoday.com/news/me… - No information on ads on the platform yet, but since tied to Meta, it could be an ad placement soon. #SMLearningFX #SMEFacebook

Meta launches Instagram spinoff Instants as a standalone app

The new app allows users to share disappearing photos, similar to competitor app Snapchat, with which Meta has a long-standing rivalry.

socialmediatoday.com
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Comments are becoming a popular way for brands to make an impact on social, outside of typical posts and ads. Outreach could be a strong use of monthly optimization time! Read more: adweek.com/social-marketing/… #SMLearningFX #SMEOngoingOptimizations

If Comments Are the New Frontline, How Is Your Brand Showing Up?

A look at how AI is changing community, moderation, and trust

adweek.com
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As original content becomes more important with social organic strategies, the way Meta organizes and ranks the content is changing. Read more! socialmediaexaminer.com/face… #SMLearningFX #SMEFacebook

Facebook's 2026 Rules for Reach & Relevance : Social Media Examiner

Is your Facebook reach dropping? New original content rules and "True Interest" surveys are changing the game. Find out how to keep your audience engaged.

socialmediaexaminer.com
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One of the best ways to build strong ad creatives with social campaigns is to research your audience. We can use AI to help: socialmediaexaminer.com/adva… #SMLearningFX #SMEOngoingOptimizations

AI Deep Research: Uncover Insights Your Competitors Are Missing : Social Media Examiner

Wondering how to make faster, better-informed decisions without drowning in research? Discover how to use AI deep research to compress days of analysis

socialmediaexaminer.com
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LinkedIn is scaling its partnership-style ad content, recognizing that UGC and creators are valuable social ad strategies across B2B efforts, not just B2C! Read more: socialmediatoday.com/news/li… #SMLearningFX #SMEOngoingOptimizations

LinkedIn adds new ways for brands to tap into creator partnerships

LinkedIn is expanding opportunities for advertisers to align promotions with creator content as more B2B marketers work with influencers.

socialmediatoday.com
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Google is adding in-platform AI recommendations via Gemini, similar to Meta's Manus AI tool! Read more: socialmediatoday.com/news/go… #SMLearningFX #SMEOngoingOptimizations

Google brings Gemini AI-powered tools to its marketing platform

New elements are designed to improve ad performance and engagement tracking, as well as assist in campaign setup.

socialmediatoday.com
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