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devin leonard @devinleonard

Senior writer, global business, Bloomberg News; Businessweek contributor; author of Neither Snow Nor Rain; opinions, for what they are worth, are mine alone.

Joined July 2009
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  • Followers 1,518
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devin leonard@devinleonard
14 Oct 2021
Coming soon: the updated version with new chapters on the Trump years and the pandemic! @groveatlantic @usps
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Teamed up again with my colleague,@g0ingmad, this time to chronicle the career and controversies of Hims & Hers CEO Andrew Dudum in the latest @BW. Gift-linked. Enjoy! bloomberg.com/news/features/…

How Novo Nordisk Rival Hims Became King of Knockoff Weight-Loss Drugs

Big Pharma hates the telehealth startup. Meme-stock day traders love it. Why CEO Andrew Dudum won’t stop selling GLP-1s, no matter how risky it may be for the company.

bloomberg.com
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Me too! @g0ingmad @tanaz115 x.com/g0ingmad/status/192277…

Madison Muller@g0ingmad
14 May 2025
Extremely humbled to be named a @NIHCMfoundation Investigative & General reporting finalist for our reporting on Ozempictown, USA! @devinleonard @tanaz115
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Stop what you're doing right now and read this stupendous feature by our man @felixgillette concerning the travails of Cartoon Network under David Zaslav's Warner Bros. Discovery in @BW bloomberg.com/news/features/…

Cartoon Network’s Last Gasp

The irreverent animation factory once cranked out hits, talent and profits. But with David Zaslav’s retreat from streaming kids programming, the future of the network is in question.

bloomberg.com
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Here's my piece from the @BW newsletter about the business world's embrace of a hip-hop mogul now on trial for alleged sex trafficking. Mea culpas, anyone? bloomberg.com/news/newslette…

Why the Business World Embraced Sean ‘Diddy’ Combs

Jury selection continues in his sex-trafficking trial. Plus: The Elon, Inc. podcast takes on Musk’s dealings with the SEC.

bloomberg.com
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My latest in @BW. The story of Merck Mercuriadis, the man who convinced the world that hit songs were the hottest new financial asset--and then lost it all. bloomberg.com/news/features/…

The Rise and Fall of the Stock Market’s Music King

Merck Mercuriadis convinced everyone from pop stars to Blackstone that music was the next hot asset class. It worked out for everyone—but him.

bloomberg.com
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and...here's the cover! x.com/BradStone/status/18940…

Brad Stone
@BradStone
24 Feb 2025
New: the March cover of @BW: Walmart Wants to Be Something for Everyone in a Divided America by @_jaewonkang and @devinleonard bloomberg.com/news/features/…
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Here's my @BW cover story with the stupendous @_jaewonkang on Walmart's continuing transformation under CEO Doug McMillon into a multi-platform, Amazon threat targeting upscale customers while navigating a second Trump term bloomberg.com/news/features/…

Walmart Wants to Be Something for Everyone in a Divided America

The world’s largest retailer has built an Apple-esque corporate campus in Bentonville, is selling Gucci online and is playing nice with Trump. Will any of it work?

bloomberg.com
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Had enough bad news? There may be good news coming about Bluey, the $2 billion kids streaming show as you can read in my latest for the @BW newsletter! .bloomberg.com/news/newslette…

Eager for More Bluey? You’re Not Alone

New products and experiences won’t replace new episodes. Plus: Trump as the AI-era president.

bloomberg.com
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This just out! My @BW feature with @kielporter about FedEx CEO Raj Subramaniam who has taken over from one of the most famous CEOs ever, Fred Smith. However, Smith's still very much around--along with his eldest son who may also be a CEO candidate. .bloomberg.com/news/features/…

FedEx’s CEO Is Charting His Own Path—in the Smith Family’s Shadow

Raj Subramaniam is trying to build a company more like rival UPS, while the old boss and his son look over his shoulder.

bloomberg.com
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You might not know it from all those baby oil memes, but what Diddy's facing in federal court is no laughing matter. My latest in the @BW newsletter. bloomberg.com/news/newslette…

Diddy Might Be a Joke Online, But the Feds Aren’t Kidding

Plus: A fentanyl vaccine just might work, and how world economies aren’t lining up with the Fed

bloomberg.com
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Remember the great mail-in voting scheme of 2020? Chatted with the US Postmaster General about that and other stuff for the @BW newsletter bloomberg.com/news/newslette…

Why You Should Trust Your Vote to the Postal Service

An interview with Postmaster General Louis DeJoy.

bloomberg.com
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thrilled to work with @g0ingmad on this @BW feature about how Bowling Green, Ky became Ozempictown! bloomberg.com/news/features/…

What Happens When Ozempic Takes Over Your Town

America’s weight-loss drug capital isn’t Hollywood or Manhattan. It’s Bowling Green, Kentucky.

bloomberg.com
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yes, this is super. read it and see for yourselves! x.com/Lucas_Shaw/status/1816…

Lucas Shaw@Lucas_Shaw
25 Jul 2024
Two paragraphs that capture why I love the writing of @felixgillette and @ashleyrcarman
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second cover of new @BW. How about that?
Brad Stone
@BradStone
16 Jul 2024
LIVE NOW: Donald Trump - The @BW interview, with @nancook @JoshuaGreen and @MarioDParker. We went to Mar-a-Lago to talk to the former President about taxes, tariffs, Taiwan, tech and what Trumponomics means for the US and the world. bloomberg.com/features/2024-…
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How many people are reading right-wing news sites? Not as many as four years ago as I explain in the latest @BW newsletter. bloomberg.com/news/newslette…

Behind the Decline in Right-Wing Media Traffic

A surprising trend in an intense election year. Plus: A look at “healthspan” companies.

bloomberg.com
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listen to what @BradStone says about the new Bloomberg Businessweek! x.com/BW/status/180561900181…

Businessweek
@BW
25 Jun 2024
Businessweek has a new look and feel. Editor @BradStone shares what he's most excited for you to see trib.al/kykZ5eG
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Back on the mysterious Wu-Tang Clan album beat in the new @BW newsletter bloomberg.com/news/newslette…

Can You Finally Hear the Most Expensive Album in the World?

If you’re near Tasmania with a ticket, you’re in luck. Plus: Musk’s plans for X Payments and the proud green text bubble gang.

bloomberg.com
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From my latest in @BW with @dani_lsc "She noticed a large plastic cup on the kitchen. It contained the remnants of an orange-colored liquid. She took a whiff and knew immediately that it was a mango yuzu citrus Charged lemonade" .bloomberg.com/news/features/…

Grieving Families Blame Panera’s Charged Lemonade for Leaving a Deadly Legacy

The company has long promoted what it called healthy alternatives to fast food. Now it’s being sued for its foray into energy drinks.

bloomberg.com
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Just when it seemed like it wouldn't get any worse for Sean "Diddy" Combs, it did. My latest on his saga in the @BW newsletter. bloomberg.com/news/newslette…

Will This Time Be Different for Diddy’s Comeback Story?

Plus: Better immigration data and attempting to revive frozen bodies.

bloomberg.com
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Who really won the Kendrick Lamar-Drake diss track feud? Allow me to introduce you to No Life Shaq. bloomberg.com/news/newslette…

The Real Winners of the Drake-Kendrick Lamar Rap Beef

Plus: Trouble with the “Harvard of trading” and cargo ships head to East Coast ports.

bloomberg.com
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