The way most sales teams still find leads is insane when you think about it
I've been learning how several sales teams at traditional companies (logistics, manufacturing, services) still do lead gen, and it's wild.
The typical process:
- Google "industry companies in city."
- Click through 20 tabs
- Find a company that looks promising
- Go to their website, try to figure out what they actually do
- Jump to LinkedIn, search for the "right" person to contact
- Can't find their email, so start guessing ( e.g, firstname.lastname@company.com)
- Write an email from scratch
- Paste it into a mail client, hit send
- Open Excel, add a row with their name and "emailed 14/01"
- Repeat 8 hours a day
And then at the end of the month, the sales manager asks why they only contacted 50 new prospects.
The worst part? Nobody knows:
- If the emails were even opened
- If they're contacting the right companies
- If the contact person is still at that company
- Which leads are actually worth pursuing
I talked to a sales guy recently who said he spends 70% of his time researching and 30% actually selling. That ratio feels backwards.
I am building something that automates all of the above and more, allowing teams to focus more on selling.
How are your teams handling this? Still spreadsheets and manual research, or have you moved to something else?
#LeadGeneration #BuildInPublic #startup