Validate a product with the Concierge MVP approach:
You manually help your user accomplish their goal. Instead of automating it with a tool.
Ex: They want to create Tweets from their blogs. You manually do that for them, in exchange for a fee.
If traction, you make a tool.
The idea of building an audience from scratch has been pretty popular
However, when you build an audience without really knowing what audience you actually need for your product, you gamble with your time
Why not just borrow someone else audience until you figure out what's best?
How to sell a Saas without having an audience? > Use key influencers, a list of them:👇
-Youtubers
-Facebook group admin
-Udemy teachers
-Bloggers
-Reddit moderators
-Amazon authors
-Companies and organizations
Any thoughts?
How to get a list of potential buyers with no audience:
- Go on Udemy, and find a course for your audience.
- Ex: "Day trading and swing trading strategies" if you are selling a product for traders.
- Ask the teacher to buy his list of emails OR give him a commision on each sale
How to get a list of prospects that are potentially interested in your product:
- Create a free give-away (lead magnet, quiz, checklist, template, cheatsheet, workbook)
- Make it to be around a problem that your product is actually solving.
Marketing & selling in one sentence: "The only way on earth to influence other people is to talk about what they want and show them how to get it." - Dale Carnegie ;)
It's easier to get successful when majoring in a good school
Why? "The surrounding"
The same can be applied to Saas business.
Communities/mastermind groups should have the same astonishing effect
Just started a swimming challenge, 3 hours/week of swimming for 1 month
I lose 100$ to my friend for each hour I miss;) Up to 1200$,,
That kind of money/accountability challenge works great for everything...
Using Twitter you can validate your product idea with the right Tweets.
In a 10 days period: Write 5/6 tweets about a problem you are trying to solve.
DON'T mention your solution.
"Just try to see if it gets hot"
Then you will see whether its a problem for YOUR audience
100 days free to build a start-up:
10 days procrastinating
70 days building
10 days procrastinating
5 days selling
5 days procrastinating
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7 days to build a start-up:
2 days building
2 days marketing
1 day iterating
1 days marketing
1 day iterating