Probably playing golf somewhere. @uofl alum
Joined January 2011
- Tweets 20,429
- Following 861
- Followers 726
- Likes 22,573
1,780 Photos and videos
Pinned Tweet
23 Aug 2015
Seriously I can't make this up. And yes, I over-achieved...
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David Horlander retweeted
Jun 13
'ROCKS REPEAT | Trinity rides the pitching of Grayson Willoughby and a mistake-free day to win its second straight state championship wdrb.com/sports/crawford-for…
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David Horlander retweeted
Apr 27
Louisville is spending aggressively, and building the infrastructure to back it up.
The Cardinals just pulled off one of the fastest transfer portal blitzes in college basketball, landing tier 1 talents in a matter of days. The basketball payroll could push toward $20 million and Jeff Brohm just locked in an eight-year, $64.8 million extension through 2033. Louisville is going all-in on both revenue sports at the same time.
But what makes Louisville's approach stand out is that they aren't just spending, they're rethinking the entire model.
Last week the board of trustees approved Cardinal Ventures, a new nonprofit built to function as an in-house commercial engine for the athletic brand. Sponsorships, marketing, NIL agreements, branding deals that were previously outsourced or underleveraged would now run through a dedicated entity designed to move fast and keep more value inside the institution.
It starts with no staff, no budget, and no assets. AD Josh Heird called the approval "mile one of a marathon."
They also approved a second, dormant entity that creates a legal framework to receive private capital, equity investment, or bond financing tied to athletics if the right deal materializes. Nothing happens with it unless the trustees vote separately to activate it, but the structure is in place.
"The one thing I would tell you is that we are looking at every option under the sun," Heird says. "We'll entertain any conversation as long as it makes an inkling of sense, because expenses aren't getting reduced anytime soon. But on the flip side, [investors] aren't going to be willing to have these conversations relative to debt, equity, whatever it may be, providing capital, if they don't think there's opportunity there."
That's the key insight Louisville's leadership seems to understand clearly: you have to prove the brand has value before anyone will invest in it. The spending and the structural work feed each other.
Board chair Larry Benz framed the broader challenge directly: instead of finding new ways to slice the existing pie, you try to create a bigger pie.
Louisville is one of the few programs tackling both sides of this equation simultaneously, competing at the highest level today while building new financial tools for tomorrow. For a city where Cardinal athletics drives the culture, the ambition matches the stakes.
As Pat Kelsey put it: "When we win, the sun is out. When we lose, it's gloomy and people yell at their dog and the pizza doesn't taste as good. It freakin' matters."
Louisville is betting on itself and they're building the infrastructure to make that bet pay off.
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Tony was a great dude. Introduced me to my now wife at Fitness Factory.
Feb 28
In 2005, I was a young, broke 24-year-old strength and conditioning coach trying to figure out what was next in my career.
That’s when I got a call from the C-USA Player of the Year at the University of Louisville — Stefan Lefors. He wanted me to prepare him for the NFL Combine.
There was just one problem.
I had no experience.
No facility.
No blueprint.
So I started studying. I watched Combine videos over and over, breaking down technique — how to run a faster 40, how to jump higher, how to be more efficient. I was learning in real time.
Then I found a small training facility on the east side of Louisville called Metro Fitness. The owner, Tony Duckwall, graciously allowed me to come in at 6 AM each morning to train Stefan. I had to be at Trinity High School each day by 8am as I was finishing my masters degree and student teaching.
We didn’t have turf.
We had green carpet.
We didn’t have a long runway.
We had just enough space.
But we made it work.
For six weeks we committed to getting a little better every single day.
I’ll never forget sitting in the stands at the NFL Combine watching Stefan run his 40-yard dash. He was a top performer among quarterbacks that year.
Afterward, as we walked out of Lucas Oil Stadium, fans were asking him for autographs. One fan even offered to buy the jersey he wore that day. Stefan looked at me.
I said, “Sell it.”
We took the money and went and had a steak dinner.
This was long before NIL deals.
It was just a player and a young coach betting on each other.
Stefan went from being a projected undrafted free Agent to a 4th round draft pick to the Carolina Panthers.
The greatest reward a player can give a coach isn’t money or recognition.
It’s trust.
I’m forever grateful that Stefan trusted me. That trust helped launch an NFL Combine training business that, by God’s grace, has now served hundreds of players over the last two decades.
God doesn’t call the qualified.
He qualifies the called.
📖 1 Chronicles 4:10
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Feb 22
Forever a @GoRocks Brother. ☘️
Feb 22
Rest in peace, Rondale Moore
Our thoughts and prayers are with Rondale’s family and friends
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Feb 18
RT @trinitysports: Trinity High School announces its 2026 varsity football schedule. trinityrocks.com/article/271… ☘️🏈
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An American success story!
Feb 2
World class golf balls. World class people. 🇺🇸 We're proud to manufacture our golf balls in Chicopee, Massachusetts, USA.
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David Horlander retweeted
Meet the new Odyssey Ai DUAL putters.
Two layers ➡ Incredible results.
⚡ Consistent speed across the face
🎯 ½ Ball alignment for effortless aim
🔁 Deeper FRD Groove for next level roll
Watch to find out more. 🎥
youtu.be/Hm4ucts8ueo?si=RrzV…
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Jan 25
Yes it was!
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Jan 19
My ball coach. I love this guy. The Bears are back!
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Jan 16
Hey @CallawayGolf, can we start talking about it? Second thought...it's kinda speaking for itself. #speeeed
Jan 15
A whopping 12 of the 60 players in the field at the Dubai Invitational are playing one of Callaway's unreleased Quantum drivers.
Among those are staffers like Nicolai Hojgaard, Rasmus Hojgaard and Tom McKibbin, as well as four non-contracted players.
Pretty good start for the platform which has already seen Akshay Bhatia and Xander Schauffele switch to it after both played older model drivers last year.
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Jan 16
Best in college basketball. #gocards
Jan 7
🏟️Concourse Walk - KFC Yum! Center
🏫 University of Louisville
📍 Louisville, KY
This arena is MASSIVE. 22,090 for basketball means the only D1 building that holds more is the Dome in Syracuse.
This could have been 20 minutes long I did my best #GoCards⚫️🔴
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David Horlander retweeted
Jan 7
🏟️Concourse Walk - KFC Yum! Center
🏫 University of Louisville
📍 Louisville, KY
This arena is MASSIVE. 22,090 for basketball means the only D1 building that holds more is the Dome in Syracuse.
This could have been 20 minutes long I did my best #GoCards⚫️🔴
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David Horlander retweeted
Jan 12
"Trump's worried about Greenland. I'm worried about Green BAY. I don't know if they'll survive this." - @ChicagoBears legend Dan Hampton on @WGNMorningNews 🤣🤣
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David Horlander retweeted
Story by Mark Grace....
Rick Sutcliffe gave up back-to-back Home Run`s in Cincinnati.
And in Cincinnati, they shoot off fireworks after a Red hits a home run.
Rick Sutcliffe was pretty intense on the day he pitched.
So Eric Davis takes him deep, and Paul O'Neill takes him deep right after that.
So Sutcliffe is all mad, and pitching coach Billy Connors comes out to the mound and Sutcliffe yells at him, "I know I gave up back-to-back home runs, but get your ass back in the dugout and tell Zimmer to settle down too!"
Billy Connors looks at Sutcliffe and says, "I know you have everything under control, Rick.
I just wanted to give that guy running the fireworks a little more time to reload."
With apologies to Mr. Sutcliffe, still my favorite baseball story!
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