Study by Mayor finds Black people at almost twice the risk

How brands can be truly customer-centric

Most businesses try to put consumers at the heart of what they do, but many fall short because actually being customer-centric often means making business decisions that seem counter-intuitive.

Greggs praises marketing’s ‘key role’ in profit boom

Greggs has invested significantly in its insight and digital marketing capabilities over the past year, which, alongside the vegan sausage roll launch, helped it reach record sales in 2019.

Pepsi, Cadbury, RBS: 5 things that mattered this week and why

From the end of Cadbury and the National Trust’s tie-up, to Greggs’s new loyalty programme and RBS’s decision to scrap the CMO role, catch up on all this week’s major marketing news.

Mark Ritson: Commercial TV’s decline is faster than we thought

There is a growing sense that reaching giant audiences to build brands in the decade ahead is going to be more difficult.

Does the rest of the C-suite have confidence in marketing?

Marketers may have one view of their contribution to the business, but do analysts, CFOs and CEOs share the same opinion?