@dimitryarov profile picture
Dima Yarovinsky @dimitryarov

VP Product & Design @ Loox

Joined November 2010
  • Tweets 224
  • Following 286
  • Followers 301
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Hey @loox 👋 I'm VP of Product at Loox (loox.app), a visual reviews platform for e-commerce. We'd love to chat about your handle if you're open to it - would you be up for a quick call? DM me for deets.
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At Loox, we are best at collecting amazing customer visual content (a 20-25% photos/videos rate is pretty insane), but merchants keep asking how they can use it for marketing. So we built Studio. Review → Amazing creative → Done. Takes like 15 seconds.
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Week one in: thousands of creatives already live. Turns out people just needed the obvious solution we hadn't built yet. Learn more about it and see how ridiculously simple it is 👇
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Dima Yarovinsky retweeted
Yoni Elbaz@YoniElbaz1
16 Mar 2025
The winner of Loox's 2025 Purim party costume contest: The Built For Shopify Badge (and auditors). In perfect timing for passing the annual review. 💎 Kudos to Anya and Janna from the design team!
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Six months ago, we set out on a mission, a tough one. Staying Built for Shopify isn’t just about keeping a fancy badge. It’s about meeting the highest standards of value, UX, speed, and security. @Shopify raises the bar, and we had to rise with it.
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Just LOOK at this. A shiny diamond (our Built for Shopify badge), is being inspected by none other than the Shopify audit team. Yep. They turned the entire process into a costume. And, of course, they took home the best costume award.
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This is the @looxio team, creative, and unstoppable. Legendary. Anya Lashenko Janna Pak đŸ„‡
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Dima Yarovinsky retweeted
Loox@looxio
27 Feb 2025
More reviews are just a reminder away 👇
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Video Reviews = Instant Ad Creatives Got a customer raving on video? That’s your new top-of-funnel killer ad. No fancy edits—just slap a CTA on it. Raw, real, high-converting. Hook idea: “I thought this product was overhyped
 until I tried it.” Boom. Instant watch time.
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Screenshot Reviews = Easy Social Ads Take real customer reviews and screenshot them. Post them as-is on IG or TikTok. Caption: “We could tell you how good our product is, but they already did.” Let customers sell for you
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Ditch the ‘Polished’ Ads. The internet is allergic to overproduced, salesy ads. Authentic = scroll-stopping. Real people = trust-building. Customer reviews = conversion- machines. Your best-performing ads are already written. Use them.
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Your CAC is rising, your ROAS is crying, and your ads aren’t hitting. Meanwhile, your best-performing ad creative is chilling in your review section. USE IT.
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Dima Yarovinsky retweeted
Jordan Ross
@jordan_ross_8F
29 Jan 2025
Replying to @sourfraser
100%. Most UGC ads flop because they scream “AD” in the first 3 seconds.
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The best salesperson for your brand isn’t you—it’s your customers. And most brands completely ignore this.
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People don’t want a brand telling them a product is great. They want another customer showing them why it’s great. That’s why visual reviews convert like crazy.
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Your best salesperson isn’t you. It’s your happiest customers. Give them that spotlight.
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