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Direction.com @directiondotcom

Direction.com | SEO for Medical practices & Healthcare providers. Grow patient volume & win through marketing strategies for scalable organic visibility

Joined September 2016
  • Tweets 14,002
  • Following 4,893
  • Followers 7,024
830 Photos and videos
1 in 4 ChatGPT users asks a health question every week. Is your practice the answer, or the one getting skipped The free 2026 Healthcare SEO Blueprint shows you exactly where you stand. → direction.com/downloads/2026…
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AI Mode is now big enough to change page structure. SEJ reported 1B monthly users, queries 3x longer, and U.S. follow-ups up 40% MoM. Put the answer, proof, and comparison table where AI can grab them. searchenginejournal.com/goog…

Google Reveals First AI Mode Usage Numbers After One Year

Google released first-party data on how people use AI Mode in the U.S. after one year.

searchenginejournal.com
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As a dental practice, how much should you be spending on marketing to grow? Use our new calculator here! direction.com/dental-marketi…

How to Set a Dental Marketing Budget (Calculator) - 2026 Guide

Set your dental marketing budget with costs outlined. Learn 2026 spending benchmarks, channel allocation, and how to calculate your target ROI.

direction.com
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AI SEO: could it be the best new tool to bring in more new customers? That's the innovative world Chris Kirksey will unveil TOMORROW at GEO Conference 2025! #GEO #AISEO
Chris Kirksey
@SuperChrisK
17 Jul 2025
Thrilled to speak TOMORROW at #GEOConference 2025 in Austin, TX! Diving into the new search era of AI" – where generative engines / LLMs redefine discovery for brands. #AISEO
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Psychology informs effective SEO. We've found therapy websites using storytelling convert 27% better than feature lists. "Sarah couldn't leave her house. Six months later, she traveled solo." These narratives mirror the transformation you provide. #SEO #ContentMarketing
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Content that heals also ranks. We've developed the "Validate-Explain-Guide" framework specifically for therapists. "Your anxiety is real. It stems from legitimate concerns. These techniques help manage symptoms." This mirrors actual therapeutic dialogue. #HealthcareMarketing #SEO
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Therapy specialization demands keyword specificity. We've found "trauma-informed EMDR therapy" outperforms generic "trauma therapy" for qualified clients. This brings patients seeking exactly what you provide, creating better therapeutic matches. #TherapyMarketing #TherapySEO
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Website structure impacts both client experience and rankings. The Problem-Solution-Evidence pattern works brilliantly for therapy pages. "Anxiety interferes with life. CBT provides tools. Research shows 70% improvement." #TherapistMarketing #MenthalHealthSEO
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Ethical marketing requires ethical SEO. Our frameworks respect therapy's professional standards while improving visibility. No false promises, just findability by those who need your exact expertise. "Specialized in anxiety, not in depression" builds trust. #HealthcareSEO
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Local SEO thrives on specificity. We've found therapists who name neighborhoods, including small cities, appear in 41% more relevant searches. "Depression therapy in Bee Cave, TX" connects you with patients specifically in your area. #SEO #LocalSEO
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Therapists need unique content strategies. The "Pain-Dream-Fix" framework aligns perfectly with therapeutic principles. "Struggling with relationships? Imagine understanding yourself deeper. Our approach helps bridge that gap." #TherapyMarketing #HealthcareSEO
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Trust drives therapy website conversions. We've found using social proof frameworks increases appointment requests by 34%. "Other patients felt anxious about starting therapy. Now they say it's the best decision they made." This removes psychological barriers. #HealthcareSEO
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Patient journeys begin with search. Our therapy SEO approach maps keywords to specific stages of readiness. "Recognizing anxiety symptoms" for awareness. "Therapy consultation near me" for decision. Each keyword meets patients exactly where they are. #TherapySEO #HealthcareSEO
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Words matter in therapy marketing. We've found strategic keyword placement increases visibility while maintaining clinical integrity. "Anxiety therapy for couples" works better than generic terms when integrated naturally into helpful content. #TherapySEO #HealthcareMarketing
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Change requires vision. Before-After-Bridge helps overcome resistance to change. "Pain now. Mobility later. Therapy bridges the gap." This structure makes the path forward clear in your marketing content. #HealthcareSEO #TherapySEO
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Rhythm creates action. Using the literary device Epistrophe improves direction-following by 22%. "Take twice daily. Check weekly. Report monthly." These ending echoes create memorable patterns patients follow. #HealthcareSEO #HealthcareMarketing #ContentMarketing
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Direction.com retweeted
Chris Kirksey
@SuperChrisK
13 Apr 2025
Just met @MaxLugavere at the Health Optimisation Summit in Austin – what a legend! Blown away by this event where everyone’s united in transforming lives through preventative health. 💪 #HealthOptimisation #PreventativeHealth #healthcareSEO
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Curiosity changes brain chemistry. The Knowledge Gap technique drives patients to read complex content. "What's the #1 missed sign of stroke? The answer might save a life." This gap compels reading. #HealthcareMarketing #HealthcareSEO #HealthcareContent
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Mental loops create memory. The literary device Chiasmus deepens engagement with health information. "We don't treat diseases, we treat people with diseases." This reversal reinforces the patient-centered approach. #HealthcareMarketing #HealthcareSEO
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The mind craves patterns of three. Tricolons improve recall in healthcare instructions. "Screen. Know. Act." This simple pattern creates an action plan that sticks in memory longer than standard directions. #HealthcareMarketing #HealthcareSEO
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