The Email Factory offers email design, development, data management, automation, deployment and reporting services
AI tools improved how specialists work, but most organizations still operate through the same approvals, handoffs, and bottlenecks.
As AI agents start shortlisting vendors, structured, machine-readable content will determine which brands even get considered.
The companies pulling ahead with AI are not predicting the future better than everyone else, they are learning and adapting faster in real time.
Check out our guide on emojis in email marketing campaigns. Increase visibility, brand awareness, and open rates while adding some fun.
Using GenAI is standard in modern email marketing. The flip side: it's being weaponized by cybercriminals. Let's look at the pros and cons.
Experts from Google, Yahoo, and Microsoft share how they think about marketing email in an AI-driven era—and how it affects your subscribers.
What should marketers consider when deciding which AI tools to use for their email campaigns? We have the scoop to help AI help you.
Your drip campaigns are probably failing for reasons that have nothing to do with your copy. Here are five mistakes with data from HubSpot, Litmus, and Klaviyo.
If you’re looking for a way to boost your sales and take your business to new heights, e-commerce should be firmly on your radar. We've rounded up some UK
Here is a perfect example of AI gone wrong. This marketing email was clearly automated - that is not the problem - I appreciate a well-executed email marketing campaign. But this one fails with...
Microsoft, Google, and Yahoo are enforcing DKIM and DMARC, along with SPF, for high-volume email senders, with enforcement starting in May 2025