Ghostwriter for founders and creators | Posts on digital writing and X growth
Joined January 2025
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7 Feb 2025
Guidelines for writing online:
• Keep it simple
• Use hooks
• Be concise
• Tell stories
• Casual tone
• White space
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Poor people are afraid to sell.
Rich people know selling is helping.
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The 8 core human drives:
• Sex
• Food
• Status
• Family
• Security
• Survival
• Comfort
• Approval
Your writing should tap into them.
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Persuasive writing techniques:
• Anchoring
• Open loops
• Future pacing
• Presuppositions
• Identity language
• Sensory language
• Pacing and leading
• Embedded commands
Don’t just inform, influence.
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Online readers are impatient.
Write with that in mind.
Or don't bother writing at all.
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Big words don't make you sound smart.
They make you sound like you're trying to sound smart.
Which makes you look stupid.
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Good content doesn't feel like marketing.
It feels like a chat with a knowledgeable friend.
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Mindsets that make you fail online:
• Apathy
• Isolation
• Defeatism
• Victimhood
• Perfectionism
It all starts with mindset.
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Things to give up:
• Porn
• Weed
• Alcohol
Garbage in, garbage out.
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Create a content system:
• Themes
• Formats
• Schedule
• Batching
• Analytics
Streamline everything.
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How to pick a niche:
• Is there demand?
• Do you have skill?
• Are you interested?
• Can you stand out?
Choose wisely then stick with it.
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Don’t think about competition.
Think about collaboration.
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Design your environment for success:
• Earplugs
• White noise
• Water bottle
• Website blockers
• Phone in another room
Lock in.
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Motivation = occasional wins.
Habits = constant wins.
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Everyone wants a magic pill.
But it’s often about subtraction, not addition.
Get rid of the alcohol, cigarettes, junk food, scrolling, etc.
Then you’re left with what’s really good for you.
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