Joined November 2010
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- Followers 182
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Photos and videos
Daniel O'Keefe retweeted
29 Nov 2024
There is still time to submit to our special issue on tailored and personalized interventions.
The deadline has been extended to the 1st of March 2025.
Follow this link for more details: spr.ly/6019gR0bT
8 Jul 2024
Do you study tailored behaviour change interventions? How about personalized approaches to persuasion?
Consider submitting to our special issue at Cogent Psychology: spr.ly/6019gR0bT
Submissions will be open until 31 December 2024
#BehaviourChange
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Daniel O'Keefe retweeted
4 Nov 2024
Yale researchers put political professionals head-to-head with laypeople in predicting the effectiveness of 172 campaign messages. They found that neither group performed much better than random chance: bit.ly/4ehTuxA #Yale
ALT Illustration of a laptop showing a thumbs-up and a thumbs-down coming out from its screen, surrounded by speech bubbles and stars on a patterned background.
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Daniel O'Keefe retweeted
28 Oct 2024
New at @PNASNews with @dbroockman, @chriscaballero_ & @easton_matty: "Political practitioners poorly predict which messages persuade the public." As we head into the last week of the campaign, a good reminder that political practitioners have poor intuitions as to what persuades
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Daniel O'Keefe retweeted
8 Oct 2024
Today @UCBerkeley publicly launched our Berkeley Center for American Democracy. I'm honored to be serving as director.
bcad.berkeley.edu/2024/polit…
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Daniel O'Keefe retweeted
22 Sep 2024
Interventions that enable individuals to circumvent obstacles, offer social support, provide incentives, and highlight healthy social norms are very effective at changing behavior.
Changing emotions, attitudes, and beliefs, doesn't help much. nature.com/articles/s44159-0…
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Daniel O'Keefe retweeted
12 Sep 2024
NEW PAPER w/ @eriksantoro @j_kalla @ronchuli
There's a widespread idea that we will persuade other people more effectively if we listen to them first
The NYT has said it, social psych says it, & my previous research has assumed it
In a new study, we find it's likely wrong 🧵..
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Daniel O'Keefe retweeted
26 Aug 2024
NEW📚 Our *free* #openaccess book Measuring Exposure and Attention to Media and Communication: Solutions to Wicked Problems is out🚀
A privilege to work w/ @PeterNeijens, @judith_moeller & @theoaraujo on this.
📢Share the joyful msg on this sad platform
aup.nl/en/book/9789048555468…
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Daniel O'Keefe retweeted
8 Aug 2024
NEW w @j_kalla at @mattyglesias' "Slow Boring":
What's better than calling Trump weird? Convincing voters Harris is normal
In survey testing 76 messages w >100k people, we find:
- anti-Trump messages doesn't work
- pro-Harris messages do, especially "typical" Dem messages 🧵
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Daniel O'Keefe retweeted
5 Aug 2024
🌟 Excited to share my latest publication! In this experimental study, I explored how different levels of psychological uncertainty impact the effectiveness of one-sided and two-sided narratives in promoting updated COVID-19 vaccinations. journals.sagepub.com/doi/10.…
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Daniel O'Keefe retweeted
25 Jul 2024
Q: Does matching the moral language of climate messages to a person's moral foundations enhance the message's effectiveness?
A: Not really, and a mismatch may have downsides!
New paper (Open Access) in Enviro Comm, led by @CassandraLCTroy & @nicholasejh:
doi.org/10.1080/17524032.202…
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Daniel O'Keefe retweeted
25 Jul 2024
📢I’m recruiting 1-2 PhD students for the 2025 intake. Full funding for 4 years available. Students who are interested in media psychology, persuasion, artificial intelligence, health communication, and advertising are encouraged to apply.
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Daniel O'Keefe retweeted
9 Jul 2024
A new meta-analysis by @nehamalewis, Emily Andrews, Denali Keefe and Nathan Walter (@compsi_lab) describes antecedents and consequences of information seeking and scanning - Related but distinct behaviors, with different antecedents but similar effects. doi.org/10.1093/hcr/hqae012
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Daniel O'Keefe retweeted
23 May 2024
Overall, it seems predictions made by repeated exposure theories may not hold so well when using different (but non-identical) messages about a single topic. We also reflect on implications for message fatigue & reactance theorizing.
Here's hoping for more repetition research!
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Daniel O'Keefe retweeted
17 May 2024
Q: How do people respond to positive messages depicting a future where climate change is meaningfully addressed?🌎🌱🙂
A: Depends on your efficacy beliefs!
Read our paper in @JEnvPsych, led by @CassandraLCTroy w/ @meganlpnorman @NahyunKim7 & @JessMyrick
authors.elsevier.com/c/1j6Eb…
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Cost-effectiveness analysis of in-survey RCT pre-testing to increase the impact of public health campaigns in a pandemic. osf.io/preprints/psyarxiv/9n… via @Ben_Tappin & @lukebeehewitt
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5 May 2024
Preprint now online (Open Access) concerning a common reasoning mistake in communication research:
tandfonline.com/doi/full/10.…
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Daniel O'Keefe retweeted
9 Mar 2024
WATCH: The first ad of our spring media campaign.
Donald Trump takes care of Donald Trump. President Biden fights for you.
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