Here's a question I get a lot: how I filter signal from the noise as an investor in crypto.
This clip covers my mental model - TLDR: think about why anyone uses anything in CRYPTO.
A. Because it makes them money
B. Because it's useful
Of course, A and B are not mutually exclusive and will become intertwined as a company grows. To HYPE's credit, it actually is a quintessential example of a company that makes users money AND is better than the alternatives.
My personal preference is always to back type B businesses - they just have so much more "internal" locus of control over their success - hear me out.
When you are building in A, you'd be benchmarked against very QUANTITATIVE measures like:
- Who generates the highest yield (what happened to USDe)
- Who offers the widest array of assets (these "trade everything" apps)
- Who can give the highest notional airdrop (how Lighter poached users)
- Who has the deepest liquidity (Jupiter vs. other DEX on SOL)
Inevitably, your users will be mercenary and will pull their liquidity once you fall short on the above quantitative measures. A classic Bertrand-style market.
Of course there are still sustainable moats to be had, like trust, lindyness, culture/cultship, and UX to help retain users. But ultimately, no matter how sleek your UI is or how over-the-top your branding is, your TVL will fall off a cliff if you fail to meet the high-yield expectations of your users (think USDe).
When you are building in B, there are two paths:
1. Make it new: create a new market/product by using crypto as a technological catalyst. Example here are
-
@Polymarket @Kalshi as new categories
- What we call "latent market play" like
@uraniumdigital_ building a tokenized spot market and enabling derivatives for uranium that just didn't exist before
- Perps as a financial product that wasn't possible before
2. Make it better: build an alternative to what's dysfunctional today. Think stablecoins (a better alternative to fiat), DePIN (a cheaper alternative to centralized providers), etc.
Instead of A businesses spending their time begging whales to supply TVL and worrying about competitors vampire attacking them, B businesses tend to have much higher pricing power and durability because they compete on superior functionality and product merit.
Their success drivers are much more QUALITATIVE (functionality, novelty, GTM & distribution, and user experience) than QUANTITATIVE (yield, incentives, and economic optimization for much more mercenary customers).
To know if you are building in A vs. B, just ask yourself this question: If financial incentives disappeared tomorrow, would users still show up?