Founder & CEO, Brand Architect, Pilot PMR | Ideas worth your time.
Joined December 2007
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- Following 430
- Followers 275
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7 Photos and videos
5 Jul 2023
The Creative Destruction Lab is extraordinary in both form and substance. If you are startup looking to scale, don't walk, run to register for this info session. #startup #scaling #entrepreneurship #commercialization lnkd.in/g9bcp-9g
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30 Jun 2023
I am a couple of days behind on this, but heading into the Canada Day weekend, I wanted to highlight this news. Canada is an amazing place to live and you are welcome here. Please share far and wide. #canada #techcommunity #startupecosystem lnkd.in/gKJ9gEi2
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20 Jun 2023
Sure, defending a unique brand position and presence in the market is important. These things are hard earned. But pursuing protections in this manner is shameless arrogance. Brands ultimately are not defined by what they say. They…lnkd.in/gPFaMgVz lnkd.in/g_n5Aksk
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15 Jun 2023
Vector Institute has released 5 trust and safety principles for AI development. An exceptional organization, Vector's ongoing contribution in the coming months and years will be critically important for all of us. #ai #trustbuilding #sustainablefuture lnkd.in/gUgRpSa5
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7 Jun 2023
There is no doubt that investing in your brand strategy is the right move, right now. You should have zero hesitation. #brand #strategy #downturn lnkd.in/gmQW9pPh
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1 Jun 2023
We have been working with these wonderful people on their brand strategy and online presence over the past 18 months. Congratulations Practice Better for all that you do. Proud to be a part of it! #brand #strategy #design #growth lnkd.in/gdZwsfZZ
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22 May 2023
'Will Power' has been a 4-year labour of love at Pilot PMR - and we're not done! Our collaboration with the Canadian Association of Gift Planners (CAGP) harnesses the power of collective action to reshape Canadians' attitudes toward leaving a gift to char…lnkd.in/dhj8WEZ3
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9 May 2023
One week today, our second season running one of Toronto's oldest farmers markets begins. We have negotiated 33 vendor relationships with growers, producers and artisans from across southern Ontario. Why is a brand strategy and design firm running a farme…lnkd.in/g6uB4WhR
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19 Apr 2023
A clever UK spot that applies equally to Canadian banks. #banks #climateaction #creative lnkd.in/dQpeiJs7
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14 Apr 2023
While it is important that we as individuals do our part, it is only by holding large organizations accountable that we will make the climate gains we desperately need to make. RBC (1), Scotia (7), and TD (8) rank among the top 10 dirtiest banks in the wo…lnkd.in/dx3t8tVk
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4 Apr 2023
Does your brand show up in your customer user experience? It should. #brand #userexperience lnkd.in/gWNdA5sf
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31 Mar 2023
We just completed the redesign and redevelopment of the Vector Institute website. I encourage you to take a look. It's fast and full of essential information for anyone interested in AI - which should be all of us! Congratulations…lnkd.in/g9ZGKvCw lnkd.in/gtVrWJtz
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23 Mar 2023
This is what happens when people believe brand is nothing more than a "crazy" ad campaign. What a terrible outcome. Fail all round. #brand #placebranding #economicdevelopment lnkd.in/gDnQujAy
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27 Feb 2023
The rise of AI (and its implications for search) is just the latest example of why investing in brand is where the smart money is headed today and tomorrow. #ai #brand #brandstrategy #smartmoney lnkd.in/gUjBXMVF
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21 Feb 2023
Shifting investments from performance marketing to brand and PR delivers remarkable results for airbnb. Take a look. #brand #brandstrategy #pr lnkd.in/gzbunxc3
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25 Jan 2023
Optimizing team performance depends on brand clarity and a crisp market position. 2023 headwinds or not, brand strategy matters and we can help. #brand #teamperformance #marketperformance #brandstrategy lnkd.in/gkkJrW89
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17 Oct 2022
We have an immediate opening for a full-time contract UX Designer. This is an opportunity to do meaningful work with clients that matter. The Pilot team is smart, generous, and diverse in talents and backgrounds. Come work with us! lnkd.in/gmScYaqe
2 Sep 2022
We have just launched the second national campaign for Will Power - a 10-year initiative designed to open up $40B in new funding for Canadian charities. Led by the CAGP Foundation, in partnership with 550 charity and advisor partne…lnkd.in/gEP4RBAu lnkd.in/g6Md6HtB
23 Aug 2022
We are working on a project for a major contributor to innovation in Canada. Question: what Canadian brands do you think best exemplify innovation and why? I'd love to hear from thoughts. Thanks! #innovation #brand #canada lnkd.in/gvVTD8b2
3 Aug 2022
Pilot chose green energy 10 years ago, recognizing that we all need to take practical, consistent, and measured steps toward positive change. Forget guilt and regret. The path forward should be exciting, designing a new relationship with our world and the…lnkd.in/gywzjKuP