No, this doesn’t need to be done, AT ALL, at all later time.
Focus on delivering proper public health care, and less on rebranding.
Maybe focus on actually delivering proper public healthcare.
I've heard questions from Albertans and front-line workers about the recent Emergency Health Services rebranding, and I share their concerns.
On Monday, I directed EHS-Alberta to immediately halt the rebranding and return to the previous name and logo until further engagement can take place with Albertans and contracted providers. This needs to be done at the right time and with the right input.
I want to assure Albertans that no operational funding was spent by EHS-Alberta on this project. No additional changes have been made to uniforms, ambulances, or other assets since the launch.
I look forward to EHS-Alberta sharing more details about future engagement as they become available.