“The Athletic Creator” — Helping You Book An Extra 10-30 Qualified Calls Per Month w/YouTube
Joined June 2025
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i've studied over 1,000 personal brands.
the most successful ones stuck to a strategic content framework i like to call...
The V.I.P Framework.😎
here's the breakdown...
🧵 [THREAD] 🧵
youtu.be/XaFSoyZeDac?si=py-w…
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perfect examples of GOATED video packaging.
always design the thumbnail so it builds on the title (not repeat it)
there’s a reason why these videos performed so well.
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I’m looking to take on 2-3 coaches, consultants & agency owners who want to start booking more qualified calls through YouTube.
I recently finished up this YouTube video for Josh Klein just 4 days ago:
youtu.be/1nRgJfloAG4?si=KG4r…
The way we’d work together is through a 30-day paid trial month at a discounted rate so you can get your YouTube started & rolling.
If this interests you — comment “YOUTUBE” & I’ll DM you to see if we’d be a fit.
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content ideas.
“hard”, isn’t it?
well…
what if i told you it’s 10x easier than you think?
the reason why you’re struggling to come up with good ideas…
is because you have 0 content pillars to fall back on.
if you’re just free-balling ideas that aren’t even relevant to your target audience…
then you’re practically wasting your time.
ask yourself;
- what do i get paid for? (or want to get paid for?)
- what do i love talking about nonstop?
- what do people naturally come to me for advice for?
then based on your answers…
brainstorm 3-5 pillars.
examples for myself;
- YouTube
- Health
- Mindset
then for each content pillar — you want to do 2 things.
1. Break it down into 5-10 sub-pillars
2. Describe 👇🏻
- Why it’s relevant
- The pain it solves
- The outcomes it can promise
Then once you have this settled in…
All you have to do is glance over it & use it to brainstorm ideas.
It’s f*cking EASY.
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If you’re sick of relying on soul-sucking outreach just to waste time on calls with leads who either;
- Don’t trust you…
- Aren’t financially fit…
- Aren’t fully bought into you…
Then you might just have to get on YouTube.
If that’s you — DM me “YOUTUBE” to see if we’re a fit.
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stop posting “more value” and start telling more stories.
think about the last “value video” you watched.
do you remember it?
probably not.
but that netflix series you were binging?
you remember every minute of it.
why?
because your brain is 10X more likely to remember stories than information.
meaning?…
you should dial down on “value” & load up on stories.
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If you’re sick of relying on soul-sucking outreach just to waste time on calls with leads who either;
- Don’t trust you…
- Aren’t financially fit…
- Aren’t fully bought into you…
Then you might just have to get on YouTube.
If that’s you — DM me “YOUTUBE” to see if we’re a fit.
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“I feel like a robot on camera”…
Is what Josh Klein told me.
The reason why?
It’s obvious once you can see it.
Josh was doing what the industry tells you do to do.
“JusT pOsT mOre vaLue brO”
Which is sound advice.
But if all you post is “value”…
Then you just become “another one of those creators” everyone forgets.
The fix?
Stop posting “more value” & start telling more stories.
See, people don’t buy from the most “qualified expert”…
They buy from the one with a story to remember.
And for Josh?
He had a story.
A story he was scared to tell.
Josh scaled @Clavicular0 from $18,000 —> $430,000 in just 75 days.
Until, a shocking mistake forced Claviculwr to shut down his coaching offer.
In Josh’s eyes, this seemed like “a loss in credibility”.
But in reality?
It was one of the most credible experiences he could’ve shared.
Why?
Because majority of people aren’t willing to share their losses.
But the ones that do?
Ironically earn more trust, than if they didn’t.
Telling stories…
Sharing your lessons…
And giving people actionable takeaways…
Builds 10X more trust & credibility than if you were to post another “How To”.
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If you’re sick of relying on soul-sucking outreach just to waste time on calls with leads who either;
- Don’t trust you…
- Aren’t financially fit…
- Aren’t fully bought into you…
Then you might just have to get on YouTube.
If that’s you — DM me “YOUTUBE” to see if we’re a fit.
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🎬 Drew → YouTube Funnels retweeted
Jun 11
How to create content that attracts exactly the type of audience you want:
1. Write specifically for one person, not broadly for everyone. The more specific you are, the more your ideal audience feels like you're speaking directly to them.
2. Talk about the problems your ideal audience is losing sleep over. Not surface level problems. The deep, specific, slightly embarrassing ones they haven't told anyone about.
3. Share proof that is relevant to the exact person you want to attract. Your ideal client should see your results and think that's exactly where I want to be.
4. Use the language your ideal audience uses when they describe their own problems. Not your industry jargon. Their exact words. Their exact frustrations.
5. Have strong opinions about your industry. The right people will aggressively agree. The wrong people will leave. Both outcomes are correct.
6. Document your process publicly. The right audience doesn't just want your results. They want to understand how you think and how you operate.
7. Be consistent enough that the right people keep seeing your name until following you feels inevitable.
The content that attracts everyone attracts nobody. Go specific. Repel the wrong ones. The right ones will find you faster than you think.
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people don’t buy from the most “qualified expert”…
they buy from the one with a story to remember.
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🎬 Drew → YouTube Funnels retweeted
Jun 12
Delete TikTok.
Delete LinkedIn.
Delete Instagram.
If you want to actually scale your business in 2026, all you need is one YouTube channel that becomes the #1 result in your niche.
Here's exactly how it works:
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DM SETTERS
I’m looking for setters who are willing to grow with our agency, Spectre Studios.
This is a YouTube Content Repurposing Offer targeted towards coaches, consultants & agency owners.
Commission based in the beginning but as you book us calls & help us grow…
We’re looking to grow fast to add base pay in the mix & eventually start running ads so we can generate inbound leads.
But that’s only possible if you’re willing to play your part.
If this sparks your curiosity, then simply read the details below & follow the “Next Steps” 👇🏻
drive.google.com/file/d/1Ygt…
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looking for a thumbnail designer who can redesign & make this look less AI generated
Big Idea: “Get this wrong & your coaching business will die”
Target Emotion: Fear
The entire story is based on Clavicular & how his coaching offer had to be shut down due to a crucial mistake majority of online coaches & consultants don’t realize they could be making.
Budget for the project is $40
to be a candidate, please submit a rough concept sketch of what’d you design & why. (internalize the thumbnail brief)
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FINALIZING CHOSEN CANDIDATE BY 12PM EST TOMORROW 5/6/25
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🚨 once you’ve finished with 2-3 sketch concept variations & your reasoning behind it — please fill the application form attached 🚨
forms.gle/jBCnUXXk3fkBmNcp8
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🎬 Drew → YouTube Funnels retweeted
Jun 3
Gun to my head.
If I was starting a brand new YouTube channel and needed to hit 10k subscribers in the next 90 days, here's exactly what I'd do:
Step 1: Steal a proven format from a completely different niche and be first to use it in mine.
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looking for an editor to edit my client’s youtube video
we’re looking for someone who understands how music & visuals play into storytelling
since we’re looking for a long term partner, we require a 15sec trial edit to see if your work fits what we’re looking for
attached is some info, the thumbnail & what we’re going for the resources below
raw trial video to edit -> drive.google.com/file/d/1YV7…
reference edit styles we’re looking for -> drive.google.com/drive/folde…
music vault -> fortune-forger-58a.notion.si…
email me at ajn.inquiries@gmail.com with your final trial edit & then we’ll talk from there (ONLY EMAIL WHEN DONE)
Use Subject Line: “Josh Klein Trial Edit — YOUR NAME”
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🎬 Drew → YouTube Funnels retweeted
May 31
6 reasons your YouTube channel isn't converting clients even if the views are decent:
1. Your ICP is too broad, you're speaking to everyone
2. No content architecture, viewers watch once and leave
3. Your hook proves expertise, not viewer understanding
4. Your CTA drives subscribes, not booked calls
5. Your top videos aren't reaching your ideal client
6. You're making content you enjoy, not content they search
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