The exit question is the whole call disguised as an afterthought. 'Does that make sense' begs for a yes. 'What would have to be true for this to be worth doing' makes the buyer sell themselves. Most reps coast through the 90 seconds that actually decide the deal.
Hot take: the best AEs I know spend more time on their exit question than on their entire demo.
The exit question is what you ask in the last 90 seconds of every call.
Most reps end with "does that make sense?" or "any questions?"
Top reps end with: "Based on what you've seen today, what would need to be true for you to move forward this quarter?"
That question forces the buyer to articulate every obstacle standing between them and a decision, while you still have time on the call to address it.
"Does that make sense?" gathers confirmation.
The other one tells you exactly how to close.