Here’s how I do my market research with AI:
First, I prefer collecting the data myself rather than letting AI do it for me.
So I use APIs (mainly from Apify) to scrape the content I need from:
- Forums (Quora, Reddit)
- Social media (Facebook groups & comments, TikTok comments, X threads, YouTube videos & comments)
- Competitor data (Amazon reviews, Trustpilot reviews)
I also gather first-party data (post-purchase surveys, Facebook comments, etc.).
Once everything is collected, I use Claude and Perplexity to analyze the dataset and extract insights.
The goal is to build various marketing and copywriting documents that I use at every step: messaging, wording, angles, objections, hooks, etc.
The most important parts of the process are:
- high-quality inputs
- good prompting
- grounding the analysis in classic marketing and copywriting frameworks.
Can you talk about marketing research with AI?