Heads up to anyone running app install ads…
Click farms are very real. I just got burned — fake installs, fake sign-ups, zero real users. It looks like traction, but it’s literally your ad budget getting lit on fire.
If you’re targeting all countries, expect trash traffic. Fraud tends to come from cheap-labor regions where people get paid pennies to click buttons all day.
Protect yourself:
• Start with US, Canada, UK, AUS only
• Optimize for real in-app actions, not just installs
• Watch for weird patterns (duplicate-style emails, instant churn)
Don’t let fake numbers fool you into thinking you’re growing. The only thing growing is wasted spend.
Build smart. Learn from my pain. 💸🔥