three months bootstrapping a neobank fintech:
1) my tweet last month changed the entire game for Dolafy
i got approached by the CEO’s from the largest orchestration companies in market offering to help us somehow
had calls with probably every banking partner that exists in the US/UK area
ended up signing with a new partner that is offering us amazing products and fees, which is probably gonna take Dolafy to a next level - all thanks to my drama on X
and we are getting much better at spotting bs from salespeople now
2) Dolafy can now offer bank accounts to our business clients at CrossRiver Bank, Lead Bank, HSBC, JP Morgan and others
no other neobank has such range of USD virtual account options like we currently do (plus other currencies like EUR, AED, GBP, etc)
but why so many banking partners? coz each of our clients have very specific requirements and we wanted to onboard everyone instead of saying no
for example, a bank might not accept marketplace companies trying to pay their suppliers internationally, other bank doesnt offer ACH push microdeposits support needed to verify payments from Google Adsense, another cant send Swift, others might not have FIAT-holding support, or named accounts, or ACH Pull, and so on…
i’ve got so much knowledge about implementing these providers API’s that I’m probably the fastest client to go live in all of these partners (4 months market average vs 48hs Eduardo’s time)
if anything goes wrong, i should be able to offer consulting and tell them exactly what must be changed to beat their competition - I know that very well by now
(Dolafy is doing great though but thx)
3) we are finally live with our Visa Corporate Cards - thought im still not happy with the process
as soon as our clients started scaling their ad campaigns, we hit a block of “10 cards max per company” and “X txns max per day” from our provider
our clients had to stop all their cards spending while i have to negotiate the changes with our partner by sending signed PDF’s and doing the classic back and forth on Slack
it’s been over a week and spending is fully paused waiting for this bs to end…
(clients must spend at least $1M/mo to break even on the expensive card fees we pay)
on the good side, we are live on Apple Pay and it’s really really cool to pay stuff using my very own credit card instead of Revolut, Mercury or Nubank
4) we learned that if we demo our product, clients are more likely to onboard us and stay
our lander doesnt explicit how easy we make for companies to move money globally - they have a previous trauma with Wise, Payoneer and Loot Rush and think our process will be as bad as
but as soon as they see how easy (and cheap) we made things for them at Dolafy, they signup right away
the payroll feature especially makes it really easy to keep clients
last month we onboarded this company with over 100 employees payroll, dude said “1% fees is too expensive man”, and we said “test it first”
few hours later: “man this is so great, we are staying for sure!”
the power of building a great product… now we just need to demo it more
5) my partner has started attending to events - he went to Afiliados Brasil last week, got a bunch of great leads there, including marketplaces and checkout/payment companies that needs to pay partners internationally
these prospects have been using some really bad operators and we can make a better job for them, guaranteed - we just need them to know we exist
so we’ll focus a lot on these business events from now on - but not only related to the digital industry, but also import & export, and many other niches that move money abroad on a daily basis
Dolafy is finally at the stage of being able to fully support our clients, so now we have one goal: Distribution.
that’s the toughest part of building any business - but I feel we are on the right track
stay tuned and thx for following
two months bootstrapping a neobank fintech:
1) i think our main lesson last month was: don’t rely on a single partner for money orchestration
on sales call, they have everything you need, but when time comes, sooo many issues present
- some partners have great fees, but very poor api/docs (basically non-implementable, gotta do everything manually)
- some have great API, but extremely rigorous compliance (you integrate the whole thing, to only then find out they wont approve your clients)
- some have great support, but wont cover all rails your clients need (pix only, no ACH, no swift, no named accounts, no microdeposits, etc)
- some have everything you need, but charge a high monthly minimum with 2x fees you got from the other provider
- not to mention the perfect partners, but with abusive contracts that makes our lawyer Claude go crazy
we spoke with ~15 orchestration partners for USD, BRL, EUR, AED, CHF and CNY, and realized there’s no “one size fits all” unfortunately
so we are basically analyzing what each client needs and activating partner XYZ for them - it’s working fine, besides the tech complexity
(though i have already fully integrated 8 partners and it's now taking me 1-2 days to get the whole thing up and running, while larger teams would take weeks - that's the power of repetition)
2) we initially decided on using Base USDC for our backend (even though our clients don’t really see anything stablecoin-related on the dashboard, as a product strategy)
but some banking partners wouldnt work on that chain, and Solana seemed to have better coverage and speed
so we had to build our own bridging process using circle’s CCTP (to make sure no % fees incurred, eating the low fees we charge) - this was pretty cool but very hard to make it work
so now we became not only multi-partners but also multi-chains (no USDT support though, that additional 0.1% was a no-go for us)
3) one of our clients (who turns out to be an old friend), brought his while whole Payroll to Dolafy
i built a special dashboard area so they could add all employees/collaborators, enter their banking details, salary and pay date
then in a single click every month, they would pay that employee anywhere in the world (via ACH, WIRE, PIX or SEPA), using their Dolafy balance
had to work for 20 hours the day it went live, but worked really well and their finance team loved it
(much more organized and simple than the bulk-payment via CSV they were doing at Husky)
the Payroll product itself is not so profitable in comparison to other clients moving millions in one txn, but it was really satisfying to be able to see all these people getting paid by Dolafy
4) the Credit Cards implementation has been my biggest frustration - i even had nightmares with it and woke up many days in terrible mood
even though i implemented their whole API in 2 days, it’s been over a month already and their compliance and legal teams keep slowing us down
things like: “hey, you cant mention the term unlimited cards, must be multiple cards” and then i fix it in 5 minutes, and they submit for approval that takes 7 days again
and then they come back with “you actually cant talk about cards at all on the homepage, must create a separate page for that”
“unlimited back and forth” seems a reasonable term to describe them though
in the end, the partner changed the whole copy of our site and we still couldnt get the approval after 40 days ughh
tbh, im not sure they are that slow because of bad management or because they try to push the onboarding longer to monetize the setup fees
(even though they are losing revenue during this period)
anyway, i hope we have cards live in the coming days which will be huge to get more clients and make the current ones move more money with Dolafy
(unfortunately there are not many BIN Sponsors for Corporate Cards that we could use besides them)
5) my partner is thinking about moving with his wife to Floripa so we can set up a Dolafy office here
the magic island is now the center of crypto and fintech companies in Brazil, plus many of our clients are living here (quality of life and safety for the rich)
them startup offices are mainly in the SC/Jurere area (which is opposite side from where I live on the island) but it’s cool to be a short drive away to people with high synergy instead of a long flight
so yeah, that’s it for now.
talk to you again on our 3rd month building a fintech, hopefully after processing millions in Meta / Google Ads txns (that's what our clients need cards for)
thanks for following