25 Biggest Advertisers In The World:
25. Pepsi🥤 - $3 billion
24. Nike 👟 - $3.8 billion
23. Walmart 🏪 - $3.9 billion
22. Estee Lauder 💄 - $3.91 billion
21. Stellantis 🚗 - $4.3 billion
20. Coca-Cola 🥤 $4.32 billion
19. Toyota 🚗 - $4.4 billion
18 McDonald's 🍔 - $4.5 billion
17. Warner Bros 🎬 - $4.8 billion
16. Tencent Holdings 🤖 - $4.9 billion
15. Volkswagen 🚙 - $5 billion
14. JD . com 👕 - $5.1 billion
13. Booking . com ✈️ - $6 billion
12. AB InBev (Budweiser) 🍺 - $6.8 billion
11. Walt Disney Corp 🎬 - $7.2 billion
10. Comcast (Sky / NBC) 📺 - $7.7 billion
9. Unilever 🧼 - $7.8 billion
8. Google 💻 - $7.9 billion
7. Nestle 🍫 - $8 billion
6. LVMH 👗 - $10.4 billion
5. Proctor & Gamble 🧴 - $11.1 billion
4. Alibaba 🎧 - $12.6 billion
3. L'Oreal 💄 - $13.1 billion
2. ByteDance (TikTok) 📱 - $19.2 billion
1. Amazon 🛍️ - $20.6 billion
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Top 25 ranked by ROI:
For every $1 they spent - how much revenue did they make in 2022:
25. L'Oreal 💄 - 2.9x
24. Booking . com ✈️ - 2.9x
23. ByteDance (TikTok) 📱 - 3.2x
22. Estee Lauder 💄 - 4.5x
21. McDonald's 🍔 - 5.2x
20. Warner Bros. Discovery 🎬 - 7x
19. Proctor & Gamble 🧴 - 7.2x
18. LVMH 👗 - 7.6x
17. Unilever 🧼 - 7.7x
16. Anhsuser-Busch InBev 🍺 - 8.5x
15. Coca-Cola 🥤 - 10x
14. Alibaba 🎧 - 10.7x
13 Amazon 🛍️ - 10.9x
12. Walt Disney Corp 🎬 - 11.5x
11. Nike 👟 - 12x
10. Nestle 🍫 - 12.4x
9. Comcast Corp 📺 - 15.8x
8. Tencent Holdings 🤖 - 16.8x
7. PepsiCo. 🥤 - 28.8x
6. JD . com 👕 - 29.7x
5. Google (Alphabet) 💻 - 35.8x
4. Stellantis 🚗 - 44x
3. Volkswagen 🚙 - 58.8x
2. Toyota 🚗 - 60.7x
1. Walmart 🏪 - 146.9x
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Breakdown...
1. Amazon
Here's the craziest part....
Amazon spent $20.6 billion, which makes them the biggest advertiser EVER.
However, they made $37.7 billion from their own ad platform.
Amazon now make more from ads than they do from Prime.
2. Where is Apple?
Only spent $1.8 billion in 2022. Close - but no cigar.
3. What about Pharma?
Pfizer is the largest ad spender in Pharma - but only spent $2.8 billion.
4. What about Meta?
Zuck almost made it to the list...
Amount spent: $2.6 billion
Revenue: $116.6 billion
ROAS: 44.8x
5. US Dominance 🇺🇸
The vast majority of the companies are from the USA:
🇨🇳 China has 4 companies = Ali, Bytedance, JD and Tencent.
🇫🇷 France has 2 companies = LVMH and L'Oreal
🇪🇺 UK, Netherlands, Switzerland and Belgium have 1 company each = Unilever, Stellantis, Nestle and Anheuser respectively