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Joined March 2010
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Celebrating Bharat Avalani: A life dedicated to the power of stories.
He has built a reputation that extends far beyond traditional marketing.
Read the full story - exchange4media.com/marketing…
#e4m #BharatAvalani #Storytelling #Leadership #MarketingCommunications #PowerOfStories
If it’s trending in marketing, it’s here - follow us on Instagram: instagram.com/exchange4media…
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Anthropic suspends Fable 5, Mythos 5 globally after US security order.
Read more : lnkd.in/gRzF_VSb
#anthropic #fable5 #mythos5 #ai #medianews #businessnews
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Jun 13
How topical humor became @Amul_Coop's strongest brand assets.
Ganapathy Viswanathan, Independent Communication Consultant & Author, writes on how Amul's iconic ads became a cultural archive of India's changing times through wit and consistency. #GuestColumn
Read the full story - exchange4media.com/marketing…
#Amul #Branding #Marketing #Advertising #e4m
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Jun 13
The benchmarks of digital excellence are set by those who understand the industry best.
Meet the jury behind #e4mIDMA - a distinguished panel of marketing leaders, innovators, and digital experts who will evaluate the ideas, strategies, and campaigns shaping the future of digital.
Think your work deserves recognition? Nominate Now – bit.ly/3NssdRW
#DigitalMarketing #AdvertisingIndustry #MarketingCampaigns #BrandStrategy #AdIndustry
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Jun 13
Disney just turned a billboard into a live experience.
In Toronto, a giant Grogu uses "the Force" to control the fountains at Sankofa Square, transforming a static outdoor ad into an interactive spectacle. The installation is another reminder that the most memorable OOH campaigns don't just capture attention—they create moments people want to stop, watch and share.
@WaltDisneyCo
#e4m #Advertising #Marketing #OOH #ExperientialMarketing
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Jun 13
“I deserve the hate I’m getting,” said comedian Pranit More after a viral stand-up clip sparked backlash online. A live audience interaction during his show, involving a ₹370 biryani comment, led to criticism over sensitivity and consent. He later issued a public apology, admitting fault and accepting responsibility for the reaction. The incident has now started a wider discussion on comedy boundaries and accountability.
#pranitmore #standupcomedy #viral #370biryani #trending #e4m
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Jun 13
Do too many choices help, or do they create confusion?
In 2008, @Monster India’s “Mountain Rope” ad explained this in a simple, funny way. A climber is stuck on a cliff and needs help, but instead of one clear rope, he gets a tangled bundle. The twist: the rope offered isn’t even connected.
Created by JWT India, the ad shows a simple truth - more options are not useful if they are not the right ones.
#advertising #marketing #creativeads #branding #storytelling #e4m
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Jun 13
Hit or Miss: The week in ads.
Messi meets AI,SRK meets aspiration, and a baniyan gets it moment. This week's best ads sell felling more than products.
Read the full story - exchange4media.com/advertisi…
@FIFAcom | @Spotify | @YouTube | @sonymusic | @CocaCola | #BTS
#Marketing #Advertising #BrandStrategy #CreativeMarketing #e4m
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Jun 13
Dhanya Hemanth Raj elevated to Director- Marketing at Swiggy Instamart.
She was earlier General Manager Marketing.
Read the full story - exchange4media.com/people-mo…
#SwiggyInstamart #Swiggy #MarketingLeadership #LeadershipAppointment #QuickCommerce #e4m
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Jun 13
Why CTV's real power lies in building memory structures.
At e4m CTV Conference 2026, marketers argued that CTV's true value lies not in reach numbers, but in its ability to command attention, build trust, and translate into measurable business outcomes.
Read the full story - exchange4media.com/marketing…
#GauravRamdev, @Visa | #ShekharSaurabh, @TATAAIGIndia | #PankajjRai, @HuellaServices | #KaushikV, @Castrol | #RiddhiP, @TeadsFR
#CTV #Advertising #DigitalMarketing #BrandBuilding #MarketingStrategy #MediaPlanning #e4m
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Jun 12
Throwback to @Nike Japan’s 3D Air Max billboard, created for Air Max Day, which became popular for its creative execution.
#advertising #marketing #ooh #nike #creativeads #e4m
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Jun 12
From 3 red cards to Shakira's return, the first day of FIFA World Cup 2026 had no shortage of unforgettable moments.
What was your favourite highlight?
#fifaworldcup2026 #worldcup #football #marketing #branding #advertising #e4m
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Jun 12
Elvish Yadav receives the Best Actor – Debut (Male) award for Aukaat Ke Bahar and shares his thoughts on the recognition at the e4m Play Awards 2026. ✨
@ElvishYadav
#ElvishYadav #AukaatKeBahar #OTT #StreamingMedia #e4m
(Elvish Yadav, OTT Awards, Debut Performance, Streaming Series, Digital Entertainment)
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Jun 12
Pratik Gandhi receives the Best Actor in a Comic Role (Male) – Film award for Dhoom Dhaam and shares his thoughts on the recognition at the e4m Play Awards 2026. ✨
#PratikGandhi #DhoomDhaam #OTT #StreamingMedia #e4m
(Pratik Gandhi, Dhoom Dhaam, OTT Awards, Comedy Film, Digital Entertainment)
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Jun 12
CTV isn't just changing television. It's redefining what marketers expect from it.
At the #e4mCTVConference 2026, Raghav Anand, Partner and Leader for Media & Entertainment, EY-Parthenon, shared how the living room is evolving into a powerful performance engine for brands.
Swipe for the key takeaways.
#ConnectedTV #CTVAdvertising #MediaTransformation #BrandGrowth #e4m
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Jun 12
CTV is no longer just about reach. It's becoming a channel for interaction, measurement and conversion.
At the #e4mCTVConference 2026, Kedar Ravangave, Head of Marketing, @KotakBankLtd, shared how AI is reshaping the future of television and streaming.
#ConnectedTV #CTVAdvertising #ArtificialIntelligence #MarketingStrategy #e4m
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Jun 12
FIFA ’26 on CTV is the biggest premium attention opportunity for marketers: Ankur Kapila.
FIFA 2026, Zee5, and the moment India's CTV story stops being a conversation and starts being history.
Read the full story - exchange4media.com/digital-n…
@ZEECorporate
#e4m #FIFA2026 #ConnectedTV #CTVAdvertising #SportsMarketing #BrandEngagement
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