50 years of @Apple From the early days of the #iPod to bringing the #iPhone into the world, some of the most formative years of my career were spent there. The products and teams stay with you. But more importantly so does how Apple thinks. A few lessons that have held true for decades: 1) Start with the user, not the tech. The question isn’t “what can we build?” but “what problem actually matters?” 2) Focus is everything. Apple is defined as much by what it says no to as what it builds. 3) End-to-end matters. Hardware, software, services. It all has to work together. 4) Details are the product. What feels small is what users remember. 5) Debate hard. Commit fully. 6) Build for the long term. We’re in another moment of massive technological change. The fundamentals haven’t changed. The companies that win build things people actually use and can’t imagine living without. Congrats to everyone who has been part of Apple’s first 50 years! 🙌

The loudest story about AI is a lonely one. One person with an army of chatbots. Other humans are friction. That gets the future wrong. The best things aren’t built alone. In a moment of change, we want to remind the world (and ourselves) what Notion stands for: — Think Together

Software is not dead. Grt leaders. Grt companies. Most will hit their numbers. But the terminal value & multiples are lower bc the potential for AI disruption lowers predictability of future cash flows. This only changes if they show how AI is accelerating their core biz. 📈🧐

Stage is set.