255 Photos and videos
claude's marketing team is next level
Jun 13
The US government, citing national security authorities, has issued an export control directive to suspend all access to Fable 5 and Mythos 5 by any foreign national, whether inside or outside the United States, including foreign national Anthropic employees.
The net effect of this order is that we must abruptly disable Fable 5 and Mythos 5 for all our customers to ensure compliance.
Access to all other Claude models is not affected.
We apologize for this disruption to our customers. We believe this is a misunderstanding and are working to restore access as soon as possible.
Read our full statement: anthropic.com/news/fable-myt…
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Eden Chen retweeted
Want to check out the 750 games that were showcased during #SummerGameFest? Head to player.gg
player.gg/sgf
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Eden Chen retweeted
Jun 6
Pick up the Spotlight Phone Gadget skin for free.
To celebrate #SummerGameFest, head over to player.gg to redeem the outfit and bring it on your next TacSim mission.
Available until June 30th.
player.gg/explore/games/1411…
#007FirstLight #EarnTheNumber
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Eden Chen retweeted
Jun 4
I'm thrilled to partner with @lucyjamesgames to launch her new newsletter @lookingforgame
Read the first issue now with an extended Steam demo of an upcoming game coming tomorrow.
Read here: player.gg/publications/looki…
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Eden Chen retweeted
The first issue of @lookingforgame is out now! Thrilled to exclusively reveal an extended demo for @WishUponALlama from Millionhare Studios and @WhitethornGames will be available tomorrow, sign up at lookingfor.game for the details!
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GameSpot veteran Lucy James is leaving to launch a newsletter at player.gg. The new platform is aiming to streamline game discovery and partnering with Geoff Keighley's Summer Game Fest to kick off its "Substack for players" ambitions kotaku.com/summer-game-fest-…
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Eden Chen retweeted
Some news from me! I quit GameSpot to launch something new.
Introducing lookingforgame, an independent weekly newsletter where I highlight upcoming PC games and deliver demo codes straight to your inbox.
Sign up at lookingfor.game 🥳
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Eden Chen retweeted
Jun 1
🎮 player.gg is an official player destination for the Summer Game Fest 2026 🎮
- Every SGF game in one place across all platforms/storefronts
- Wishlist & follow your faves the second the trailer drops
- Apply for playtests directly through your account
See you June 5 for the show ☀️
player.gg/sgf
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We're officially launching player.gg today, along with a couple of amazing partners: @geoffkeighley with @summergamefest, and @lucyjamesgames, who's launching her new publication with us.
player.gg is a longstanding dream of ours: to build the very best tools for game discovery.
There are four kinds of people we're building player.gg for:
- Gaming media: Substack and Patreon style tools
- Event hosts: infrastructure for anyone running festivals and events
- Studios: infrastructure to easily list games across platforms, plus community features like connecting studio pages to creator onboarding flows and top streams
- Players: utility like following studios, XP, and rewards
If you're a game studio looking to be discovered by players, list your game for free at FirstLook.gg. We're anticipating a massive uptick in traffic, and we'll be adding a lot more functionality to the site. This is just the beginning!
Check out and follow:
- Lucy's new publication: lookingfor.game
- An official Summer Game Fest player destination: player.gg/sgf
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Eden Chen retweeted
Jun 1
How do you find your next favorite game?
I'm excited to partner with @lucyjamesgames to launch Lookingfor.Game (LFG), a new game discovery newsletter and platform built with @playerdotgg
Sign up at lookingfor.game to be notified when it's live later this week.
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FirstLook is launching our AI tools today.
@firstlookgg Agent is the world's first marketing copilot for games. We collect more in-game and out-of-game signals than anyone.
Hundreds of game teams are already using us in beta to answer questions like:
"Which players played the demo 10 hours but didn't buy?"
"What do players actually think about the new patch?"
"Draft a Discord announcement for lapsed playtesters and send it."
"Walk me through setting up an NDA-gated playtest."
Tag cohorts, send invites, manage Discord roles, draft campaigns, all from the conversation. We also shipped an MCP server, so studios can pull their FirstLook data into Claude, GPT, Codex, or Cursor and build their own workflows on top.
I'm always conflicted when I read an AI announcement. Is this vaporware that was vibe coded last night, or is this going to 2x my productivity? Both have been true for me. For game studios, I haven't personally seen much that's been a net positive. Mostly demoware I can't put into practice.
Product and marketing are perfect use cases for AI in games. It's very hard to correlate disparate systems of information into takeaways, but it's very clear what outcomes we want: finding the fun, better player experiences, retaining players, bringing back churned players, and finding new players for cheap.
This is just the beginning for FirstLook Agent. Today, you can ask it questions. Soon we'll proactively suggest the biggest growth opportunities for your game, the best places to put your marketing dollars, and a lot more.
If you want to check it out, get started here: firstlook.gg/agent
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The Astrocade raise is interesting as one of the bigger funding rounds in games in a while. I always welcome more funding in games! I think I have a bit of a different perspective on the future though. Roblox created the paradigm in which creation and distribution occurred on a single platform. This made a lot of sense as they created an engine that helped anyone make games faster than anywhere else. Because they also owned distribution, both creation and distribution happened within their walls.
Astrocade seems like something similar. Conceivably, the argument is that they have the fastest tools for game creation, and because it's all in one ecosystem, developers can get to market faster.
My general view is that the creation tools are getting so good (whether it's Project Genie or Godot becoming more accessible because you can use Claude with it) that developers will ultimately use the best tool and then distribute their games to as many platforms as possible.
For a platform like this, you have to make the argument that you are a better creation tool than all the other tools, and that the distribution friction you are helping reduce is worth more than horizontal reach.
At FirstLook, we're specifically focused on the distribution and discovery side of the equation, so I've given it a decent bit of thought.
5 mm MAU so far in < 12 months, though, is impressive, and more money for game devs players is welcomed, so rooting for their success!
fortune.com/2026/05/05/astro…
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50k stars in 5 hours is wild github.com/instructkr/claw-c…
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Tomorrow we’re kicking off the inaugural Games Growth Guild event at GDC!
We’ve got an amazing lineup of panels and speakers including:
How Publishers Think About Discovery with @simoncarless and Jeff Legaspi
Multi-Game Marketing with Thomas Ko, Eric Wood, moderated by Ernie Le
A huge thank you to our partners helping make this event possible: PUBLSH, IndieBI, MKRO and @firstlookgg
Reminder, attendance by RSVP and first come first serve:
📍Twitch Office - 350 Bush St, 2nd Floor Multi-Purpose Room
🕜Check-in starts 1:30 PM (Twitch front desk, 1st floor)
☕Grab a coffee, settle in, and we’ll kick things off at 2:00 PM
It'll be a great afternoon of sharing insights and officially kicking off the Games Growth Guild community IRL!
If you want to join Games Growth Guild, link to apply in comments!
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93% of studios say pre-launch metrics fail to predict success.
We surveyed 250 senior game leaders across AA and AAA studios, and nearly all of them admitted the same thing:
The numbers they track before launch rarely predict what actually happens after.
And yet:
🔸 76% have had a game that looked like a hit… and underperformed.
🔸 83% have had a game that looked weak… and became a success.
🔸 Only 11% actually trust wishlists as a standalone metric.
🔸 In surprise hits, Discord growth is the no.1 unseen success factor (48%).
We unpack all of it in our new Signals of Success report. Huge thanks to @GamesBeat for the coverage!
👉 Check out the links in comments
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👉 GamesBeat Article: gamesbeat.com/93-percent-of-…
👉 Download the Whitepaper: firstlook.gg/signals-of-succ…
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50k to 750k Steam wishlists in <30 days.
1M demo players.
98% Overwhelmingly Positive.
200M TikTok views.
@deadasdiscogame is what modern publishing looks like.
On the pod with Jee Adam Gershowitz breaking down golden cohorts, referral loops (10–25% growth), Discord bots & why TikTok > Twitch.
Link in comments! 👇
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