why telegram ads are the most underpriced funnel in web3 right now
most web3 founders underestimate telegram.
they see it as a chat app - not a performance channel.
but telegram is becoming the most efficient paid funnel in the web3 stack.
here’s why 👇
1️⃣ audience density
telegram’s userbase is the web3 demographic.
wallet users. traders. degens. bot users. nft collectors.
the people who actually transact on-chain already live here.
no education curve, no cold onboarding.
2️⃣ instant actions
traditional funnels look like this:
ad → landing page → connect wallet → sign up → convert.
telegram removes half those steps.
you can run ads that drive directly into:
a telegram mini app
a community group or channel
a bot onboarding flow (claim, stake, deposit, mint)
the user never leaves the environment.
no pop-ups, no wallets breaking on mobile, no cookie consent banners.
just instant action.
3️⃣ built-in retention
the same platform that runs your ad also hosts your CRM.
once a user joins your bot or channel, you can broadcast, reward, and segment directly.
no pixel needed.
this is what web3 founders miss -
telegram isn’t just UA.
it’s the funnel, the CRM, and the retention loop in one closed system.
4️⃣ low competition = cheap cpms
most web2 marketers can’t even buy telegram traffic because it uses
@ton_blockchain for payments.
that barrier filters out retail advertisers.
result: low CPMs, underpriced attention.
you’re competing with crypto-native projects only - not nike, not uber, not candy crush.
5️⃣ conversion simplicity
in our tests:
avg CPI under $0.60 across SEA & LATAM
wallet connect rate ~8–12%
deposit conversion ~2–3%
no cloaking. no fake installs.
real users, tracked via click_id → wallet → tx.
6️⃣ incentive alignment
telegram’s ad ecosystem is literally built around bots, tokens, and rewards.
you can target users who already interact with other mini apps or channels.
it’s a perfect top-of-funnel for any product with a token, staking flow, or dapp utility.
7️⃣ data loop
pair your campaign with a postback layer
@Voluumcom rpc listener @heliuslabs.
that’s how you connect ad → click → wallet → on-chain tx → roi.
from there, it’s just math.
what this means for founders
if you’re launching anything web3 - token, staking app, defi product, bot, nft game - your user’s first touchpoint should be telegram.
don’t overcomplicate it.
build a mini app or onboarding bot.
fund a small $1–2k test campaign in
@Telegram’s own ad manager (via
@ton_blockchain).
optimise for wallet connects or bot joins.
measure wallet actions per 1,000 clicks.
telegram is the new native.
and right now, it’s criminally underpriced.