Associate Professor of Marketing @DrexelUniv. Bayesian. Philadelphian. Borough Council for KSQ. Opinions mine.
Joined January 2010
- Tweets 4,647
- Following 965
- Followers 2,251
- Likes 5,301
389 Photos and videos
Pinned Tweet
22 Aug 2023
Any PhD student in Marketing can tell you that endogeneity and causal inference are important. But do you know just how many in marketing papers use causal inference methods? @DPapies, Peter Ebbes and I took a closer look.
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27 Mar 2025
Check out some of the cool events on global trade and sanctions that my colleagues at the new @DrexelCGPA are planning!
24 Feb 2025
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Elea McDonnell Feit retweeted
8 Nov 2024
π PhD student internships in Computational Social Science at Microsoft Research NYC π
These are 12 week, in person internships with some combo of Dan Goldstein, Jake Hofman, & David Rothschild
Early (January - April) start dates somewhat preferred
jobs.careers.microsoft.com/gβ¦
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4 Oct 2024
You want to know the effect of some treatment on an outcome and have a time series of outcomes for each subject pre- and post-treatment. Access to treatment is regional and is arguably quasi-random. Compliance is definitely not random. What analysis would you do?
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Elea McDonnell Feit retweeted
13 Sep 2024
On September 13, 1826, Anthony J. Drexel was born in Philadelphia. Happy birthday to our university's founder!
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11 Sep 2024
Treatment/control incrementally experiments measure the total incrementally of a campaign. That's great if you are trying to decide whether or not to use a particular channel, but...
10 Sep 2024
How many consumers should a campaign reach or what budget should be set? @CaioWaisman and I present a method for these *intensive margin* ad decisions.
π"Multi-cell experiments for marginal treatment effect estimation of digital ads", soon at MngSci.
arxiv.org/abs/2302.13857
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11 Sep 2024
To set advertising budgets, you really need to know the _marginal_ incremetality. This paper shows how to design an experiment to measure marginal incrementality. Super important!
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Elea McDonnell Feit retweeted
10 Sep 2024
How many consumers should a campaign reach or what budget should be set? @CaioWaisman and I present a method for these *intensive margin* ad decisions.
π"Multi-cell experiments for marginal treatment effect estimation of digital ads", soon at MngSci.
arxiv.org/abs/2302.13857
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25 Jul 2024
I'm very sad to share the news that my dear colleague @DanielKorschun passed away last week. He brought an endless supply of espresso and optimism to our department that I will miss. You can read more at mailchi.mp/lebow/rememberingβ¦
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12 Jul 2024
How is it that I can stream TikTok's all day long, but getting a weather radar animation takes for-ev-er?
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11 Jul 2024
Is diff in diff just a very specific and highly-manual form of matching?
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3 Jul 2024
Well, I guess I can cross "learn Mathematica" off my to-do list. ChatGPT 4o can take partial derivatives of complex functions.
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3 Jul 2024
If you put in the wrong likelihood to start, it doesn't find the mistake. So, I guess I'm still useful for something...
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3 Jul 2024
Except ther Iβm the one that put in the wrong likelihood, so maybe not π€
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1 Jul 2024
Nothing like the feeling of picking up a project that you set aside months ago and solving the problem you were hung up on.
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