Video too, including the way we think about, design and implement captions. Kinetic captions should be avoided.
And alt text doesn’t have to be clinical - it can be fun, in our own words. Remember, we’re talking directly to readers.
ALT PHOTOGRAPHERS / VIDEOGRAPHERS
• Video has a lot of opportunity to connect with audiences
• Audio descriptions
• Captions (open vs. Closed, Kinetic)
• Transcriptions
• Alt text is an opportunity for photographers describe their work in their words