@emmalwaldren profile picture
Emma Waldren @emmalwaldren
Joined May 2009
  • Tweets 13,574
  • Following 489
  • Followers 6,462
736 Photos and videos
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Emma Waldren@emmalwaldren
Jun 1
From playing football with the boys in Surrey, to working in the game professionally, to now helping build a club from the ground up... Delighted to be joining @renoprosoccer as Director of Marketing. Let's get to work. ⚽️🚀
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Soccer didn't suddenly arrive in 🇺🇸 It was carried across borders, built on local pitches, championed by women athletes, embraced by multicultural communities, & passed from generations. Now the #s are finally catching up. The #WorldCup is coming. ⚽️culture is already here.
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I came from a professional sports background. But this year, local rec leagues taught me more about community than almost anything else. Not because they’re perfect. Because they’re built by ordinary people showing up for each other. Wrote about it today 🤍
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Presence is underrated performance.
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Sport teaches something valuable: No one sees the boring reps.
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My definition of ambition has changed. Less ego. More impact. More alignment.
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A lot of clubs market matches. The best ones market identity, community, and memory.
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The strongest leaders I’ve worked with had clarity, not noise.
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Women’s sport isn’t “growing.” It’s arriving.
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Some seasons are for acceleration. Some are for foundation. Both matter.
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Having worked in sport, one truth remains: The basics done relentlessly still beat flashy ideas.
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Emma Waldren retweeted
Brit
@BritanniJohnson
Apr 30
Hi creators :) who here loves soccer?
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The best sports brands don’t just attract fans. They create belonging.
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I used to think success meant constant motion. Now I think it means knowing what matters and protecting it.
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Football clubs that win long-term usually know exactly who they are. Identity compounds.
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The older I get, the more I admire consistency over hype. In sport, business, and life.
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😅
PGA TOUR
@PGATOUR
Apr 26
Now on the tee, from New Orleans, Louisiana ... 🐊 #TOURVault
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💙💙💙
Chelsea FC
@ChelseaFC
Apr 26
We’ll return to Wembley in May for the FA Cup final! 🏆
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👏🏼
Kyle Sheldon ⚽️🇺🇸
@kylesheldon
Apr 18
Second biggest crowd in MLS history. 🤯
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Big step. This is where it starts to feel real. Entitlements filed = momentum. Now the focus shifts to building something just as important as the stadium: community, identity, and belief. Exciting to see it taking shape.
Reno Pro Soccer
@renoprosoccer
Apr 14
NEWS: Reno Pro Soccer has reached a major milestone in its effort to bring pro soccer and a transformative entertainment destination to Reno, submitting key project entitlements for its planned soccer-specific stadium and entertainment district. More 👉 renoprosoccer.com
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