Just finished a hectic week of consumer & client immersions.
Brand team enthused and ready to face the challenges ahead!
It's a great way to kick off the new year - new ideas, new possibilities
Half of UK Baby Boomers are prepared to try a brand they haven’t tried before if it is on promotion, according to new research from Engage Research.
bdaily.co.uk/articles/2018/0…
Tesco's move to eliminate food waste should prompt brands & other retailers to tap into other consumer concerns. Read what we had to say in @esm_magazineesmmagazine.com/tescos-effor…
"Brands would be wise to take a look at our attitudes towards our pets because it impacts on not only how we shop for them but also for ourselves." Research suggests British consumers to spend over £750m on pets this Xmas talkingretail.com/news/indus…
Gaining a deeper understanding of the owner-pet relationship could help inform marketing and activation programmes for both pet and non-pet products, according to consumer insight agency Engage Research.
petgazette.biz/17258-christm…
Tracey White, our Head of Qual, explains how qualitative research can be inventive, how it can help understand drivers of consumer behaviour & how you can make best use of qual as part of your research mix.
vimeo.com/241510826