President of Trajectory. Specialists helping healthcare and wellness brands rise above the noise to create future value and growth.

Joined January 2009
6 Photos and videos
15 Dec 2021
Trajectory Comes Together With Digital Health Leader GoMo Health trajectory4brands.com/blog/t… creating a more comprehensive "engagement and activation" solution for clients.

Checklist For Rebranding Success trajectory4brands.com/blog/c… valuable tips to maximize the outcome of this major brand change initiative #rebranding #branding #MarketingStrategy

22 Nov 2021
Kudos To Lush Cosmetics trajectory4brands.com/blog/k… Big bold move to deactivate its social media channels to address mental health challenges!! Here's to purpose and people over profit.

22 Nov 2021
Brand Building – “Everything Communicates” trajectory4brands.com/blog/b… to build a powerful brand, know that "everything communicates." #branding #brandbuilding

Decoding Patient Engagement trajectory4brands.com/blog/d… loosely bantered about term, but unless driving behavior, is it really?

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20 Jul 2021
Building A Brand Or Selling A Product? trajectory4brands.com/blog/b… 5 brand building observations. #branding #Marketing

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Proven Strategies For Wellness Brand Building trajectory4brands.com/blog/p… while every brand launch is different, some common success factors!

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30 Jun 2021
Brand Building – Lead With A Unifying Brand Idea trajectory4brands.com/blog/b… the central idea that threads through all of your business!

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21 Jun 2021
Brand Building – The Transformation of Smoothie King trajectory4brands.com/blog/b… good roadmap for growing a brand-led business

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10 Wellness Brands To Watch In 2021 trajectory4brands.com/blog/1… business snapshot, consumer trends, brand strength characteristics #wellness #branding #marketing

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26 Apr 2021
Marketing A Medical Practice: Building Relationships Through Digital Marketing trajectory4brands.com/blog/m… characteristics and behaviors to build success.

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19 Apr 2021
Creating A Wellness Brand Template For Brand Strategy [Infographic] trajectory4brands.com/blog/a… behind every great brand is a solid brand strategy #branding #wellness #brandbuilding

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Kathy Smith, 69: Fitness Icon Living Life to The Fullest weareageist.com/profile/kath… via @WeAreAgeist Inspiring article about living each day to the fullest.

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Building A Brand – Why Distinctiveness Rises Above trajectory4brands.com/blog/b… In the increasingly competitive and crowded wellness market, job number one is stand out!

30 Mar 2021
How influencers 50-plus are changing perceptions around age in beauty glossy.co/beauty/how-influen… important message, as despite irrefutable influence and spending power, boomers still often overlooked by consumer brands.
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29 Mar 2021
How To Build A Stronger Medical Practice Marketing Strategy trajectory4brands.com/blog/h… 5 pillars important to brand and marketing success. #Marketing #Healthcare #medicalpractice

24 Mar 2021
Wellness Branding: Building a Brand That Rises Above trajectory4brands.com/blog/w… tips to cut through in the fiercely competitive wellness category. #wellness #branding #Marketing