SEO Researcher, Speaker and Coach at MyTrafficResearch and founder of On-Page.ai - Since 2006
Joined July 2013
- Tweets 818
- Following 169
- Followers 4,466
- Likes 297
175 Photos and videos
SEOs: Does informational gain affect SEO?
I scored 150 pages ranking in Google's top 3 for competitive keywords. One in four adds almost nothing beyond what's already on page one. My latest research explains the discovery and implications for SEO:
api.on-page.ai/research/info…
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Jun 11
SEO E-Commerce Tip
According to the leaked Fable 5 system instructions, if you want to be found through the image search function:
Make sure your product image alt-text is between 3-6 words. ie: [image_search: "Eames lounge chair"]"
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Jun 3
This is NOT a typical result: 259% traffic increase on an old 'money page'.
My favorite thing about SEO in 2026 is refreshing outdated pages and watching them soar.
I used recipe #7 "Standard Optimization (Single Page)", stepped away and forgot about the page until now.
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Jun 1
Here's how to run your first SEO scan...
Within seconds I'm uncovering big issues on Shopify sites. They are missing one thing that could potentially help them rank higher.
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May 28
I kind of feel bad for people using the free ChatGPT for SEO advice.
I did a side-by-side comparison today of free ChatGPT vs Codex On-Page MCP for SEO audits, local rankings and competitive terms...
And it wasn't even close.
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May 23
I love what people are coming up with!!
Someone just showed me we create Excel SEO audits with Claude Code using the api.on-page.ai MCP connector.
This was the prompt I used:
"Can you use the On-page-SEO to perform a deep SEO audit of [URL] and then build the most comprehensive xlsx (excel) report. Use a bunch of colors too. I'd like for you to include the data from all the sections in the report, identifying the biggest issues / opportunities."
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May 22
This is best time in the history of SEO to be doing SEO.
There, I said it.
x.com/ericlancheres/status/2…
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May 22
Sometimes I wish there was an easy way to show my non-tech friends how advanced AI has become...
Me: "I'm telling you, AI can do this now!"
Them: "I tried but it wasn't good enough"
Their point of reference is still GPT-4o while I'm automating 12 hours tasks in Codex w/GPT-5.5
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May 21
Today we are launching the On-Page AI MCP:
It's Claude Code for SEO.
1. Add MCP server
2. Recover a page that refuses to rank
3. Optimize every page on your site
4. Build internal links
5. Send your client a full audit PDF
It's a new era for SEO.
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May 21
SEOs: Here's my full automation guide for agencies and enterprise teams. I share 17 unique copy/paste workflows you can use in Codex and Claude Code to recover a page that's stuck, re-optimize pages after Google updates, build internal links and more... on-page.ai/pages/automate-se…
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May 21
Google just announced it was rolling out the new May Core update, along with the new AI Mode powered by Gemini 3.5 Flash, this should shake things up in the SERPs!
If I had to speculate, this update will be be geared towards improving the accuracy of AI overviews by rewarding...
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May 21
- More original content that contains verifiable facts, figures and data.
- It will be more wary of unverified social media posts and forums (because those can sneak into AI overviews)
- It will go back to returning more authority domains / news release
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May 21
And with every significant change, there will likely be new and interesting angles to abuse. The more Google shakes things up, the more opportunities arise. I love SEO!
p.s. All of this is speculation. We'll see in a month!
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May 8
Websites can now TALK to me.
Using @OpenAI new real-time voice and api.On-page.ai new MCP SEO connector, the websites can now explain why they aren't ranking.
(And they are really sad about it)
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May 8
Claude Code becomes an SEO agent with full SERP real-time data in 41 seconds with the On-page.ai MCP SEO connector.
You get access most relevant entities (as proven by currently ranking), Google categorization data, SERP statistical data, authority questions, the most relevant pages for internal links, full speed and comparison benchmarks against the top ranking sites.
#Important For SEO agencies
@claudeai (Made with Claude Design)
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May 8
SEO Agencies: Here's how I set up a SEO agent from scratch in under 5 minutes.
(Warning: Once set up, you'll be playing with it all night)
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May 6
I built an MCP connector that turns @claudeai into an SEO prospecting machine.
Give it a prospect domain keyword.
It runs the scan, finds competitor gaps, creates the PDF audit, and writes the outreach email.
Basically: client acquisition, but agentic.
Demo ↓
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May 6
Built with the api.On-Page.ai MCP connector.
Works in Claude Code, Codex, ChatGPT and Cursor.
Get your MCP connector key here:
api.on-page.ai
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