Saying that “Anyone who uses AI is not a Musician” is RIDICULOUS. I’m a musician. I play drums, piano, violin and saxophone. I can make music with ANYTHING. I can make music with by beatboxing I can make music by banging on a table I can make music with a rubber band. I can make music with two turn tables and a mic. I can make music with ANYTHING. Even AI . It doesn’t matter the tool. I’m gonna make music with it. Because THAT’S what a musician is. Someone who makes MUSIC.

Every time a new AI release updates, all the tech bros post that it’s a game changer. Now it’s ChatGPT Image 2.0 - Gamechanger they say. So I upload my profile pic and ask for headshots and it gives me this. WHO IS THIS PERSON?

The pundits were wrong. My feed is NOT filled with AI slop. Instead, it’s filled with tech bros telling me I how to use AI slop to get rich. 🙄

We’re thrilled to present: Writing for Sync with @ericmakesmusic Want to get your music placed in TV, films, & more? Join songwriter, producer, & sync expert Eric Campbell as he breaks down the creative and strategic process of writing music for sync forms.gle/SMY2NLcCHPd5iT4K9

What happens when you write a jingle for a product that doesn’t exist? Fake ads aren’t just for laughs — they’re a powerful way to show how music works in context. I put together a parody spot for a product that doesn’t exist (Goldfish Grills) to highlight the syncability of my track. Funny thing is, it came out so strong it almost feels like a real campaign. Would you greenlight this?

Nothing in this video is real. That is not me. Sora2 has changed everything. 🤯

I post so much about music education that people forget I actually make music. Day one of correcting that. What classic rock song should I flip next? #InTheStudio #MusicProducer #RemixCulture #ClassicRock #TheBlackKeys #CoverSong #MusicCommunity #songwriter

I haven't updated my YouTube page in so long. I just checked and I have a damn Google link in my profile. WTH??

Well, it finally happened. AI has officially come for sync licensing. ElevenLabs just launched a music-generation platform—not for musicians, but for the people who used to hire musicians. 🎬 Trailer editors 📺 Ad agencies 🎞️ Video producers 📱 Content creators Their pitch? “You can now generate your own cinematic music.” “Create music for your ads—no composer needed.” This isn’t Suno making fun cat-furball songs. This is AI aiming for top-dollar sync placements—the kind that once paid music creators like me, and maybe like you. And yeah, they’ve partnered with music publishers. Yeah, they got licensing for training data. But here’s the thing… Paying the creators of yesterday doesn’t guarantee the creators of tomorrow will eat. This feels like an evolution of something we’ve already seen before: blanket licensing. Major music libraries and publishers strike backend deals with large production companies—deals that grant unlimited access to huge catalogs for a flat fee. And the individual creators? We’re left wondering… Did I get paid? Was the split fair? Did anyone advocate for my value? More often than not, the answer is no. I’m not anti-tech. I’m not anti-AI. I’ve always adapted, and I always will. But I’m also not celebrating this like it’s some creator-first breakthrough. Because it’s not. It’s a client-first tool that reduces the need for hiring creators altogether. And that matters. Just because someone got paid for the music they made yesterday… doesn’t mean I’ll get paid to make music tomorrow. What do you think? Is this a bold step forward for sync? Or another example of creators being pushed further out of the deal? Let’s talk about it. #SyncLicensing #AIinMusic

Most sync courses skip the most important part - the songwriting. That’s why I created Super Sync Songwriting… to show you the techniques that helped me land placements in ads, TV, and award-winning productions. 🎬 If you want your songs to be featured, not forgotten, this is your moment. ⏳ Grand Opening is live. Early bird access, bonuses, and a sweet discount — but only for a few days. Go to ctrlcamp.com/super-sync-song… to check it out. Let’s level up your sync game. #synclicensing