Political technologist leading the GOP into the future of campaigns. Executive Director - CampaignInnovation.org. Writing & podcasting @campaigntrend
Joined September 2007
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- Following 4,501
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1,698 Photos and videos
Pinned Tweet
Jun 5
Republican campaigns have an email problem.
We analyzed 75 House and Senate campaigns. 22 Democrats share ONE IP block. The 40 Republicans we measured are scattered across 25.
The deliverability gap is structural:
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Jun 9
You need to be thinking about group chats - the hidden social networks - for your campaign's outreach strategy.
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Jun 8
This study from @verasight_data is worth your time and I had some thoughts about it.
Basically, AI is a rearview mirror so it's not great at matching real political opinions as measured by polls when the topics are turbulent
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Jun 8
But I'm generally skeptical of the idea that "representative samples" are even possible anymore: ericjwilson.substack.com/p/e…
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Jun 5
Republican campaigns have an email problem.
We analyzed 75 House and Senate campaigns. 22 Democrats share ONE IP block. The 40 Republicans we measured are scattered across 25.
The deliverability gap is structural:
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3
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10,687
Eric Wilson retweeted
Please read
Jun 4
For years, Republicans have wondered why our campaign emails aren't reaching voters inboxes the same way Democrats' are.
I've had my suspicion that it was something structural (not bias) and new research from the Center for Campaign Innovation reveals what's happening:
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Wow. Just wow.
Jun 4
For years, Republicans have wondered why our campaign emails aren't reaching voters inboxes the same way Democrats' are.
I've had my suspicion that it was something structural (not bias) and new research from the Center for Campaign Innovation reveals what's happening:
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Eric Wilson retweeted
Compelling. #txlege
Jun 4
For years, Republicans have wondered why our campaign emails aren't reaching voters inboxes the same way Democrats' are.
I've had my suspicion that it was something structural (not bias) and new research from the Center for Campaign Innovation reveals what's happening:
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Jun 4
For years, Republicans have wondered why our campaign emails aren't reaching voters inboxes the same way Democrats' are.
I've had my suspicion that it was something structural (not bias) and new research from the Center for Campaign Innovation reveals what's happening:
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Jun 4
We checked against top spam blacklists and the Republican IP addresses aren't there.
Email authentication between R vs D is about the same.
The primary variable is the shared infrastructure.
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Jun 4
Republicans are lacking a shared, professionally managed email marketing infrastructure. It's a coordination and strategic fix.
Full report here: campaigninnovation.org/resea…
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Jun 3
Did you know restaurants use the anchoring principle to nudge you to the bottles they want you to buy on their wine lists?
Your campaign should be doing this with your donation page amounts to get more donors and better gifts. ⏬
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Jun 3
We break it down in this week's @campaigntrend Best Practice, including the WinRed Dynamic Amounts feature: campaigntrend.com/how-and-wh…
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Jun 2
This is an easy change you can make to raise more money and get more donations without doing any extra work.
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Jun 1
Being anti data center is a victimless crime for candidates right now, which is why we're seeing populists on the Left and Right take up this mantle.
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