COO at @appgco

Joined May 2024
125 Photos and videos
DO NOT ADD NEW FEATURES BEFORE FIXING WHAT'S BROKEN AND PROVING THE CONCEPT FIRST! Everyone's racing to add AI to their app. But 80% of them fail because of a very simple reason: They put AI on top of a broken product. And then the product keeps failing, just with a higher cost. Don't forget: - AI doesn't fix bad UX. - AI doesn't fix confusing navigation. - AI doesn't fix a value prop nobody gets.
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If your app ranking changed recently, don't touch anything yet. Apps are jumping 40–50 positions overnight. No ads, no update, no reason. Apple has been recalibrating its algorithm since iOS 26. It's not stable right now. At least wait 48hrs before making any decisions.
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Do you really need to invent the idea to make money? Definitely no! You just need to Christopher Columbus it. You want to earn money. You know the potential in the mobile app world. You just don't know what to build. Here is the easy way: Go to Sensor Tower. Go category by category. Check what people are downloading. What they're paying for. That's it. That's one of the best strategies I use. I was doing this today and saw Sherlock - an AI face search app. I don't know the founder, but if you do, you can tag him. (It would be nice to meet :)) Maybe there's some paid marketing in the app, but still - it's a great success: $60K revenue in just 6 months 🤑 Anyway, what I'm trying to say is that you can figure out what to build and where to start just by checking what's already working. Most people are waiting for an original idea to strike - while the smart ones are already on Sensor Tower 🙃
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Esma retweeted
May 5
This is the most exciting part for me Watching our apps take their first steps 🐾
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Who said App Genie can’t build games? Guess what’s coming next 👀
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We have 1 open slot for this week’s Weekend Sprint. 👟 The process is simple: If you have an idea, instead of letting it sit for weeks, we can turn it into a market-ready product this weekend. We take the brief on Friday → build over the weekend → submit for review on Monday as a product that’s ready to go to market. 🚀 That means while we build, you should be getting your marketing channels ready too - because by Monday, your product will be ready 🙃 Weekend Sprint is designed for founders who want to move fast: - bring the core feature to life - launch with a strong onboarding paywall setup - get into the App Store as quickly as possible We’ve already turned several ideas into real products with Weekend Sprint: We identified the MVP, ran a quick market analysis, built the onboarding and paywall, developed the core feature, and prepared the store listing, so the app was ready to be marketed. We have availability this week. If you want to join this Weekend Sprint, just send us a message.
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Some products quietly grow into something meaningful over time. Cardly AI is one of them. It has now reached more than 500K users with 5.5K reviews. From the beginning, the focus was simple: building a product people genuinely find useful. It’s been a meaningful journey for App Genie, and we’re excited to keep growing with Cardly AI.
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Great products are built through the right partnerships. What started as a long-term relationship has now turned into an official partnership between Next Big App and App Genie. Together, we’re combining strategic vision, product thinking, and execution power to build great apps. Thanks to the @nextbigapp team for walking this road with us. Excited for what we’ll build together. 🚀
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At App Genie, we’re proud to support a new platform: @letsflip_app - a platform redefining how mobile apps are built, scaled, and traded. @letsflip_app enables the buying and selling of revenue-generating mobile apps, connecting founders with investors. Glad to be part of the journey!
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We’ve just launched another app: Amerika Cepte 🇺🇸 One of the biggest challenges when moving to the U.S. or starting a new life there is finding reliable information and connecting with people who have actually gone through the same journey. The Amerika Cepte team imagined something beyond a traditional guide. Instead of just providing information, they wanted to build a community where people can find and support each other. As the App Genie team, we were happy to be part of turning this idea into a real product. During the development process, we focused on creating a structure where the community could be truly active and genuinely helpful for its members. The product will continue evolving, with new features on the way to strengthen community interaction even further. It’s already becoming a valuable platform for anyone dreaming about building a life in the U.S. Take a look and share your thoughts 🤝 🇺🇸
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We’re opening Cohort 1 of App Genie’s AI Product Trainee Program. It’s 3 seats, remote, full-time, and paid. Starting within 2 weeks. You’ll work on real internal client projects, and if you pass the bar, you’ll get a full-time offer. Applications are rolling and we may close early once filled. Apply from the link in the bio
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Günümüz teknolojisinde hızlı olmayan kaybeder. 2026'da hız konusundaki iddiamızı bir üst seviyeye taşıyoruz.. Weekend Sprints'i başlatıyoruz. Cuma brief ver → Pazartesi App Store review'e gir. Herkes app'ini paylaşıyor. Sen neyi bekliyorsun?
30 Dec 2025
2026’ya girmeden önce yeni programımızı duyurmak istiyorum: Weekend Sprints 👟 Bu programla birlikte fikirlerini hayata geçirmek isteyen girişimciler için: Cuma brief alıyoruz → Pazartesi App Store review’a gönderiyoruz 🚀 Geçen hafta ilk pilotu yaptık: fikri MVP’ye indirdik, hızlı bir market analizi yaptık, güçlü bir onboarding paywall kurduk, fikrin en temel özelliğini geliştirdik ve store listing hazırlayıp review’a gönderdik. Şimdi ise 2026’nın ilk Weekend Sprint'ini yapacağımız müşterimizi arıyoruz. 10 dakikalık uygunluk check’i için bir mesaj uzağınızdayız
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18 Dec 2025
If you are under the 99%, you fail! 🚨 How do you track your crashes? MVP does not mean your product is allowed to crash or break. It simply means you’re starting with fewer features. No matter which phase your product is in, you must protect its health. So… how do we do it? At App Genie, we test our apps daily, but even then, there can still be issues we don’t immediately catch. That’s why we use Firebase Crashlytics to monitor crash reports in real time. We automate crash alerts and act instantly whenever users experience any form of instability. For us, anything below a 99% crash-free rate is a red alert. We’re not just building products. We’re constantly safeguarding their health, too!
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18 Dec 2025
I really like this paywall design from Badoo. Having 3 pricing options makes me feel more in control bc I can get to choose what fits me best. And while deciding between them, people can forget that “skip” is even an option. 🙃 What do you think?
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17 Dec 2025
Opal increased the conversion from 7% to 17% All is psychological! 👇🏻 Most apps try to convince users with features. Opal did it with human psychology. Instead of saying “we help you reduce screen time,” they showed users the real cost of their habits: “You’ll spend 22 years of your life on your phone.” “With Opal, you can win back 6 of those years.” This creates a powerful emotional effect: - You immediately feel the loss. - You see your future self. - You feel the need to act now. It’s the same reason people sign up for gyms after seeing their health stats; motivation spikes when the problem becomes real. The result? 👉 Trial conversions jumped from 7% → 17%. 👉 And the new users were more motivated, meaning better activation and retention. Lesson: Don’t tell users what your product does. Show them what they gain or lose without it. That’s product psychology at its finest.🤷🏻‍♀️
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16 Dec 2025
The strongest clients don’t come from cold outreach. Here’s how ours actually come so far (it’s easier than you think) 👇🏻 Over the last few months, something powerful reminded me what real relationship-driven growth looks like. We had been connected with a founder on X for a while. No sales pitch, no pressure. Just two builders exchanging ideas, sharing progress, and staying in each other’s radar. We knew he already had a startup in its growth stage. We also knew that forcing a collaboration would only push him away. So we did what we always do: kept building, kept sharing, kept showing our work publicly. He followed the journey and watched how we ship. He saw the way we treat our clients, our speed, and our obsession with delivering value. And one day, he came to us with not just one idea, but several. Today, we’re working together across multiple projects: from ideation to design, development to publishing, and everything that comes after. We’re not “an agency” in his eyes anymore. We’re working like co-founders, side by side, in every stage of the product. 💎And here’s the real insight: This is how you build loyal clients in our industry. Not by chasing. Not by pushing. But by showing up consistently and letting your work speak louder than your outreach. If you're building, share the journey. Your future clients are already watching.
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16 Dec 2025
Still searching for an app idea but nothing feels right? Yeah, it's real! Most founders look in the wrong places. Google lists, Reddit threads, “100 app ideas” posts… The hardest part isn’t building an app, it’s choosing what to build. At App Genie, founders come to us saying: “I want to build an app and make money, but I don’t know which idea works.” And they’re right to question it. Some ideas are saturated. Some trends won’t last. Some opportunities are hidden. Here’s how we help: ✅Spot trends early ✅ Filter out saturated markets ✅Validate profitability ✅ Build fast before the window closes We’re not just developers. We’re your idea partner growth brain. If you're stuck in “I want to build, but what?”, you don’t need more idea lists. 👉 You need guidance. DM is open.
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15 Dec 2025
“We built the MVP and saw the potential.” Great… but what happens now? Most founders think the MVP is the finish line. I hate to break it to you - it’s not. It’s the starting point of the real game. Here’s what you should focus on next: 1️⃣ Grow your user base. Your MVP proved that the idea works. Now you need volume. Not random downloads, qualified users who actually engage. Find the channels that bring the right people, refine your messaging, and double down on what works. 2️⃣ Increase the value for your existing users. This is where the real money comes from. If users see more value, they stay longer. -> If they stay longer, they trust you more. -> If they trust you more, they pay more. Simple. Not easy. 3️⃣ Let your metrics guide your next steps. When your conversion rate is above the 75th percentile (like ours below), that’s your signal: “The market wants this. Keep building.” The truth is that building an MVP isn’t the hard part. Turning it into a product users love is. 🤷🏻‍♀️
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13 Dec 2025
Learna won the war with $2M revenue, but we lost! Here’s the failure story 👇🏻 I was checking the Top Grossing apps in the Education category today and saw Learna sitting right there with a massive $2M revenue last month. Incredible growth. Huge execution. Huge respect. And here’s the honest part: We also built a language-learning app. But we had to kill it. Not because the product was bad. Not because users didn’t love it. But because the market saturated incredibly fast. New competitors flooded in. CPI skyrocketed. Profitability dropped. And we had a choice: 👉 Keep pushing against a tightening market, or 👉 Redirect our resources into spaces where we could win. We chose the second. So yes, in one sense, it was a failure. But it was also a success, because we spotted the trend early, shipped fast, learned fast, and exited before burning time and money. And that’s the part people don’t talk about enough: Sometimes killing a product is the smartest move you’ll ever make. Sometimes failure is just a door to a better opportunity. We took those insights and reinvested into areas where we’re now growing even faster. 💡 You don’t always win by holding on. Sometimes you win by letting go at the right time.
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11 Dec 2025
I actually see it the opposite way.. For us, the whole year feels like a learning and accumulation phase, and the last 2–3 months are where everything suddenly booms. That’s consistently been the strongest period in our business. But of course, it’s all part of a cycle. Whatever you learned throughout the year is exactly what fuels that momentum at the end.
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