“Imagine a cookie like this one my grandma made with nuts and chocolate chips and caramel, plus an elephant’s ear from the fair and that’s the cookie I came up with,”
versus
“Imagine a Chips Ahoy! crossed with a Nutter Butter.”
Comps help everyone understand what you created.
Writers, please hear me; Comping mega sellers is hurting your queries. Agents are unlikely to take you seriously if you list Fourth Wing and ACOTAR as comps. It can come across as either arrogant, ignorant, or lazy - and those are not vibes you want in a query!