Joined June 2010
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8,942 Photos and videos
One of the GOATs
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Instead of divesting games, Microsoft should buy Roku.
Scoop! Roku, the $20 billion streaming platform, is in talks for a potential sale, sources tell us. $ROKU
Story with @rngould @DNair5 bloomberg.com/news/articles/…
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Asha Sharma touring Bethesda
Jun 12
A game studio's team is, almost always, not strong or efficient yet until they at least ship one game together. Xbox will learn this when they U-Turn from the layoffs and try make new studios.
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The Information reports that Asha Sharma wants sequels to major franchises like Halo and Fallout faster.
Resources will be re-deployed across the portfolio to help that happen though Microsoft reportedly hasn't ruled out still one day spinning off Xbox.
kotaku.com/xbox-ceo-reported…
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Which business model is serviced by only having 1 exclusive game per year?
You can go all-in on a gated garden that lets you extract high rents or you try to sell to as many people as possible no matter what platform they're on.
They are incompatible strategies though.
Jun 12
Hey look everybody - the “media” is confused again!
Right on cue!🤣🤣🤣
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AmericanTruckSongs9 retweeted
Jun 12
The Adventures of Elliot Producer Naofumi Matsushita won't say whether Faie can be trusted.
"I’m a fan of Bravely Default myself, and since I also served as producer on the HD Remaster version, I completely understand how you feel (laughs). I’d love for you to play the game and see everything first-hand, including whether Faie can be trusted."
He also mentioned that he was surprised at the feedback that she talks too much, but there is an option in the game to turn it down.
kotaku.com/the-adventures-of…
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100% thought Jordan had started beatboxing
Podcast: Did Nintendo need to show more Zelda?
Jordan, @scully1888 and @Andy_VGC return to chat about Nintendo Direct, Xbox, and more.
Watch: youtu.be/2WxbTQ4ySzk
Listen: lnk.to/VGC
Plus: Jordan experiences some... technical difficulties.
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Is there no way to bundle the upgrades? This is robbery
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Literally did not happen
Jun 11
Xbox is floating the idea of in-game ads, noting that may have potential to "keep our products affordable".
Goal is to ensure they can 'continue to fund outstanding work' from dev teams
More ➡️ windowscentral.com/gaming/xb…
Community note
The Xbox executive clarified he did not mention in-game ads or company plans for them, instead suggesting optional ad-supported subscription tiers like Netflix ad tiers. x.com/ballmatthew/st…
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The mixed messaging around Helix is arguably more confusing than the backtracking on exclusives.
Sharma previously backed the existing vision of a premium PC experience.
Now it's back to the drawing board on how to deliver on price.
Xbox strategy chief Matthew Ball admits that the ongoing RAM crisis will impact next-gen and Project Helix, but says Microsoft is adapting to the challenge. 🤔
"We are working very hard to rethink everything that we can about Helix," he said.
Details 👇
windowscentral.com/gaming/xb…
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FF7 Revelation scores an easy W this SGF news cycle with a new Steam page that does not include a genAI disclaimer
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To be clear that is not a quote from Ball, it's a quote from the newsletter paraphrasing his talk.
Jun 11
Well, it turns out my feeling was right. It was confirmed not even a day later.
Xbox Chief Strategy Officer Matthew Ball has now said they plan to “invest more in big IP and cut back on niche productions.”
That’s about as clear a signal as you can get. Commercial viability is taking priority.
So goodbye to the era of unlimited creative freedom at Xbox. The message now seems simple: make games that can move the needle, attract millions of players, and justify the investment.
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Xbox chief strategist Matthew Ball explains why exclusives are so important, especially in the context of rising console prices:
"We still have an obligation to them to meet their expectations and to have them feel rewarded for which platform they chose."
youtube.com/watch?v=rTM-I_HD…
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Someone in my Resident Evil Veronica session at Summer Game Fest asked if we can expect Code Veronica to come to the GameCube section of Switch Online.
Capcom said there was no plan for that at the moment. kotaku.com/resident-evil-cod…
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AmericanTruckSongs9 retweeted
Jun 11
Game File: "Were you previously making a PlayStation version and then stopped?”
Matt Searcy, studio creative director: “Well, we can’t really talk about our development process or our plan"
From a presentation I attended about Gears of War E-Day
Item 2: gamefile.news/i/201497058/it…
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Underrated aspect of the current Xbox woes, which I've not seen discussed as much, is the fallout from last year's Call of Duty.
The associated price hikes spiked Game Pass churn and did not even chart on last month's best-sellers in the U.S. (Black Ops 6 was still 7th in 2025)
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Eurogamer has corrected the story eurogamer.net/gears-of-war-e…
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AmericanTruckSongs9 retweeted
Jun 11
Here it is. The first of our The Game Business Live interviews.
This week, it's our big @ballmatthew interview. What is the impact of console exclusives? How long will the DRAM crisis last? Are consoles dying? Will he pre-order the new Zelda? thegamebusiness.com/p/the-bi…
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Hearing Matt Booty talk about playing Elder Scrolls 6 and how it's coming along and thinking back to this gem
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