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Event Marketer @EventMarketer
Joined November 2008
  • Tweets 35,252
  • Following 404
  • Followers 19,483
17,783 Photos and videos
💡Just dropped! The first of our Studio Sessions filmed at the 2026 #EMSLive. EM head of content Rachel Boucher sits down with Justin Tabas, senior e#xperiential marketing manager at Bosch, to talk building a career in events. Watch now: tinyurl.com/38tx5c32
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From the “Dancing with the Stars” Dance Studio to the “Love Overboard” bounce house, Hulu leaned into a playful vibe for year two of Get Real House: tinyurl.com/2t4ynjr3

Hulu’s Get Real House: Developing a Live Event for TV and TikTok

More than 150 reality TV stars, press and influencers gathered at an L.A. mansion that was transformed into Hulu’s Get Real House.

eventmarketer.com
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ICYMI—5 things we’re watching in #experientialmarketing: -Stella Artois’ rooftop Clay Bar 🎾 -ŌURA's pop-up Pawn Shop 💍 -Anua’s Dew on the Go beauty event 💋 -Maple Street Biscuit Company's “Biscuit Blasters” 💥 -Domino's Worldwide Rally 🍕 tinyurl.com/45zfha9x

The Brief: The Stella Artois Clay Bar, Maple Street's Biscuit Blaster

This week’s hot topics in experiential marketing cover the Stella Artois Clay Bar, Oura's pawn shop and Maple Street's Biscuit Blaster.

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Some say trade shows are "no fun." Square disagrees. So at NRA, it unleashed a pre-event skate show, mini-troopers dropping gift cards, a branded diner and in-booth performances: tinyurl.com/y6mkv4rv

Square 'Jazzes' up the 2026 National Restaurant Association Show

At the 2026 National Restaurant Association Show, Square turned its booth into a stage, mixing roller-skating, breakdance and jazz.

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Hendrick's AnotherLand was a live theater experience guided by botanical identity, 90 min of choreographed chaos, and a product reveal. Here's what world-building looks like: tinyurl.com/cuuj3e3j

Hendrick's Anotherland is a Theatrical Spectacle Built for Exploring

Hendrick's Anotherland live theatrical experience upped the ante on what “immersive” and “world-building” really mean.

eventmarketer.com
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At Licensing Expo, exhibitors representing IP from heavyweights like Netflix, BBC , Hasbro and Lego commanded attention with live actors, nostalgic touchpoints and whimsy: tinyurl.com/427ejfzb

How Brands Built Connection at Licensing Expo 2026

Brands found new avenues for feeding fandom at Licensing Expo 2026, Informa Markets' trade show featuring leading names in toys and gaming.

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5 things we’re watching in #experientialmarketing this week: -Stella Artois’ rooftop Clay Bar 🎾 -Oura’s pop-up Pawn Shop 💍 -Anua’s Dew on the Go beauty event 💋 -Maple Street’s “Biscuit Blasters” 💥 -Domino’s Worldwide Rally 🍕 tinyurl.com/45zfha9x

The Brief: The Stella Artois Clay Bar, Maple Street's Biscuit Blaster

This week’s hot topics in experiential marketing cover the Stella Artois Clay Bar, Oura's pawn shop and Maple Street's Biscuit Blaster.

eventmarketer.com
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A “Manifesting Marilyn” exhibition at Genesis House pays tribute to the icon, and draws parallels between her story of reinvention and the brand’s own evolution: tinyurl.com/35nxzhzu

A 'Manifesting Marilyn' Exhibition Reframes Monroe as a Visionary

Open at Genesis House, Manifesting Marilyn: The Making of an Icon is a standalone NYC centennial installation dedicated to her intellect.

eventmarketer.com
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🚚 Experiential Marketing Trend of the Week—This week we’re talking about rolling stunts... tinyurl.com/nhaexrxz

Experiential Marketing Trend of the Week: Rolling Stunts

Whether they’re wheeling into neighborhoods, city centers, festivals or landmarks, rolling stunts are transforming ordinary spots into events.

eventmarketer.com
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Beacons are making a comeback—we take a closer look at the tech, including what metrics it tracks well, and how best to use it: tinyurl.com/42fmxx8y

Event Measurement Tech 411: An Update on Beacons

For the event profs rethinking event measurement and chasing the elusive “engagement” metric, the go-to solution is beacons.

eventmarketer.com
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"It's a lot of curation that has to exist for social media, for a television show and for livestreaming." –Hulu's EVP of Publicity on what it takes to pull off Get Real House. Full breakdown: 👇 tinyurl.com/2t4ynjr3

Hulu’s Get Real House: Developing a Live Event for TV and TikTok

More than 150 reality TV stars, press and influencers gathered at an L.A. mansion that was transformed into Hulu’s Get Real House.

eventmarketer.com
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Roughly 55,000 tons of food is wasted annually at U.S. business events. So we asked leading marketers and venues to share the #sustainability tactics that actually make a difference: tinyurl.com/5n6vjr82

8 Strategies for Reducing Food Waste in Events and Trade Shows

Some venues take food waste seriously as part of an overall commitment to sustainability at events, but it remains a big industry problem.

eventmarketer.com
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⏳ Experiential Marketing Trend of the Week—This week we’re talking about the keepsake long game... tinyurl.com/362bfx8z

Experiential Trend of the Week: The B-to-B Keepsake Long Game

The post-show “experience” is now a well-crafted campaign born from the on-site hero moment. Let's dig into enduring b-to-b keepsake tactics.

eventmarketer.com
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Tapping into a new demographic, SheaMoisture activated around the F1 Miami Grand Prix with a newsstand pop-up, glam-themed influencer events and floating billboards for maximum reach: tinyurl.com/yepm72ku
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A *golden* opportunity... Inside McDonald’s multifaceted “KPop Demon Hunters” partnership and events: “Impact doesn’t always require scale. This event was deliberately bespoke and fan-forward.” tinyurl.com/4taf4zwy

Battle for the Fans: A McDonald’s x ‘Demon Hunters’ Showdown

Love for "KPop Demon Hunters" keeps growing, and McDonald’s joined the chat with a meal-collab-turned-event called "Battle for the Fans."

eventmarketer.com
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News Brief: This week’s hot takes and topics in experiential marketing cover cave raves, salty stunts and nostalgic Bowl Heads. tinyurl.com/mt9c3wf9

The Brief: Minute Rice Bowl Heads and Cave Raves

This week’s hot takes on hot topics in experiential marketing cover cave raves, salty stunts and Minute Rice Bowl Heads.

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Tapping into a new demo, SheaMoisture revved up #F1 Miami with glam influencer events, floating billboards and a "Hot Off the Press Newsstand," to put its Silk Press product to the test in the Florida humidity. tinyurl.com/yepm72ku

SheaMoisture Revs up its Sheacation Platform at F1 Miami

The F1 Miami Grand Prix was the latest pit stop for SheaMoisture's Sheacation experiential platform, featuring a newsstand and glam suites.

eventmarketer.com
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Roughly 55,000 tons of food is wasted annually at U.S. business events. So we asked top marketers and venues to share the #sustainability tactics that actually make a difference: tinyurl.com/5n6vjr82

8 Strategies for Reducing Food Waste in Events and Trade Shows

Some venues take food waste seriously as part of an overall commitment to sustainability at events, but it remains a big industry problem.

eventmarketer.com
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Beacons are making a comeback—we take a closer look at the tech, including what metrics it tracks well, and how best to use it: tinyurl.com/42fmxx8y

Event Measurement Tech 411: An Update on Beacons

For the event profs rethinking event measurement and chasing the elusive “engagement” metric, the go-to solution is beacons.

eventmarketer.com
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✨Winners announced! ✨ Introducing the winners of the 24th annual Ex Awards, the oldest and most prestigious recognition program for experiential marketing. Check out the year's best campaigns: tinyurl.com/3m9jkmp2
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