Evocalize: The housing industry's Digital Marketing Growth Engine. Automated lead gen and demand scaling for mortgage lenders and real estate professionals.
Joined December 2013
- Tweets 1,949
- Following 448
- Followers 293
- Likes 492
1,750 Photos and videos
Jun 10
AI made creating listing content easy for every agent.
That's the real problem.
When everyone's content looks polished, content stops being the differentiator.
Your marketing plan does.
What does yours look like beyond the post?
#RealEstateMarketing #RealEstateAgent
2
Jun 8
The plumber knows which families are about to move.
He hears it before the Zillow search. Before any lender is even in the picture.
And not one loan officer in his market has ever called him.
That's your opening.
#LoanOfficers #HousingMarket #MortgageIndustry
5
Jun 4
5 marketing tools. 0 marketing plans.
Most LOs mistake owning a stack for having a strategy.
Each tool optimizes its own metric. None optimize for funded loans.
Tools are inputs. A plan is the function.
Article link in comments. 👇
#MortgageMarketing #LoanOfficerTips
1
6
Jun 1
Three people liked your market update.
One was your mom.
Your dog photo got 47 likes.
Your analytics have been telling you what works for months.
Are you reading them?
#SocialMediaStrategy #ContentMarketing #LoanOfficers #MortgageIndustry #RealEstateMarketing
6
May 29
Every LO is calling the same 5 real estate agents.
Go where nobody else bothered to look:
The wedding planner. The contractor. The baby store owner.
Zero mortgage calls. Relationships with buyers already in motion.
#MortgageMarketing #ReferralMarketing
2
May 28
Most loan officers do marketing in bursts.
Run ads. Get leads. Stop. Pipeline dries up. Repeat.
That's campaign mode. It always resets to zero.
A marketing plan compounds. Check out the full blog post with the link in the comments.
#LoanOfficers #MortgageMarketing
1
16
May 27
A first-time buyer in Texas and a retiree in Philadelphia are not the same borrower.
So why market to them identically?
Local mortgage marketing only works when it reflects YOUR local market.
#MortgageMarketing #LocalMarketing
8
May 26
Skeptical about digital marketing?
One LO stayed visible in his local market for 3 months.
Result: ~$1.5M in pre-approvals and a ~$900K referral.
Consistency beats waiting for the phone to ring.
#MortgageMarketing #LoanOfficerTips
5
May 21
Most agents market a listing once. Then wait.
Your listings have 4 stages — and the last one (Just Sold) is your best shot at your next seller lead.
Full breakdown in the blog (link in the comments). ⬇️
#ListingMarketing #RealEstateAgent #LeadGeneration
1
21
May 20
97% of agents use AI.
Brokerage leader anxiety about AI is also at a record high (up from last year).
Adoption was never the problem. Figuring out how to deploy it responsibly across hundreds of agents, consistently, at scale is.
#BusinessGrowth #DigitalStrategy
1
May 19
Your next referral has no idea you're in mortgage.
The people who already trust you can't send business your way if they don't know what you do.
Fix that first.
#MortgageMarketing #LoanOfficerTips
3
May 18
97% of agents now use AI.
The content layer is officially crowded.
The agents pulling ahead aren't using AI to write better listings. They're using it to own their local market's demand.
#RealEstate #RealEstateMarketing
5
May 14
Trust in AI to find a home dropped from 30% to 16% in one year while AI use hit an all-time high.
Buyers don't want less AI. They want it used right.
Check out the full blog post with the link in the comments!
#RealEstateMarketing #DigitalMarketing
1
1
May 7
The coming soon window is real estate's most underused opportunity.
Buyers who engage before a listing goes live are higher intent. More motivated. Ready to move.
Most agents treat it as one post.
It's not.
Link in comments!
#RealEstateMarketing #RealEstate
1
8
May 6
Agents aren't anti-marketing.
They're anti-losing control of it.
Portals give you the bottom of the funnel. They keep everything above it.
Build demand you own.
#RealEstate #DigitalMarketing
4