A year ago I met @Ariel_P_hysics over a tweet about hacking palm cooling for fitness gains. Today, we're putting our endeavor out into the world! Say hello to 👋apexcoollabs.com 👋.

Coming soon... 👀 @AssetMule

🏢: How to book more outbound meetings using interactive sales assets x.com/i/broadcasts/1kvJpbrLq…

Episode #231 of @theathletespod clip - Stay Cool and Boost Performance - The Power of Palm Cooling in Exercise @ApexCoolLabs youtu.be/2nl29Jh-Liw?si=etzc… via @YouTube

One of the core themes that @AltamontXCTF and I talk about every week is the idea of stacking competitive advantages. This is exactly that. We know that it's not just 1 1 = 2. It's fractions. It's decimals. It's tiny advantages that add up. Stack up. and matter. Why? We can't control everything. We can prioritize big components. Use whatever analogy you want. The jar with the big rocks, the little rocks, the pebbles, and the sand. There's a correct order to get as much stuff in the jar. But you can squeeze more and more sand in there. It's not just big rocks and call it a day.

An easy example is Palm Cooling. Does everyone know about palm cooling? No. Is palm cooling making an impact on playoff hockey right now? Well, there's a team going to the Stanley Cup finals using it. twitter.com/leashadawg/statu… It's not just all timed Freelap Sprints, Feed the Cats, and RPR. Although those are HUGE rocks for high school coaches too. This is the art in the art and science of coaching. Figuring out how to work with who's in front of you. Pull from the toolbox the right thing that they need to get the most out of them. And being flexible and adaptable to change.

I would love restaurant recommendations for Nice, France! Please share!

I love the comments trying to guess what @ZachHyman is doing! While visualizing Mario Kart is perhaps my favorite, the truth is he is palm cooling with @ApexCoolLabs Narwhals to accelerate recovery.

What a team! It is thrilling to be a piece of their toolkit! Gotta love the Narwhals sightings 🆒

Goodnight, Oil Country 🧑‍🎨🪠

Narwhal spottings never get old!

"what is zach hyman doing?" ron i would also like to know 😭

Transfer Portal 6’0, 190lb - RHP 92mph in game (90-92 FB, 78-80 SW, 80-82 CH) Trackman Data Available 7 Live At Bats Pre-Physical Therapy Major (3.6 GPA) @FlatgroundApp

Fantastic advice from @AdamRingler! How to Turn Your iPhone into a Dumb Phone: A Performance Coach's Guide to Reducing Dopamine Dependency adamringler.com/dumbphone/

Here's a 2 year butterfly effect from writing online. In March 2022 I start Ship30 and publish daily (I'd written over 700 days in a row before that, but no one saw it...) In the summer I write about experimenting with palm cooling. • I try a water bottle. • I try a relay baton with ice water. I post my experiments because I saw crazy results. @ApexCoolLabs Ariel and @evylyons find me. They talk about their experiments and prototypes. I get a behind the scenes look at their first product: the Narwhals. Fast forward to yesterday. I'm mowing the yard on a hot day and it's easier by using the product they created a company around. And a pro hockey player says he loves his and we're in the same state. All from Twitter. Where else in the world can you get that kind of network effect consistently? All because of some fringe experiment stuck in a 14 year old research paper and we all talked about it online. Don't worry about going viral. Don't try to game the system. Talk about the stuff you love. Find people who love that stuff too. Say what you're trying. DM people who have it figured out. Ask them WTF how'd you do it? Try it yourself. Tell the world what worked and didn't. Find new homies. They exist. You just haven't met them yet.

My wife, @evylyons, is now a certified strength and conditioning trainer! Hide your Pokemon. 🥳🎊

First hot mow of the season made much easier with palm cooling thanks to @ApexCoolLabs After all, good lines are just repeat sled pushes in disguise.

Join us July 1, 2024, at the Club at Ravenna, Littleton, for @BrutonsBooks 3rd annual golf outing! Secure your spot at BrutonsBooks.org/golf. Supporting Denver Public Schools. Let’s make a difference in children’s lives, promoting a love for reading. See you on the green! 📚⛳️

One thing they don’t tell you, is that if you’re building something in business or your career - your life won’t look like the lives of your friends. You won’t have the free time, the going out, etc.. And you’ve just got to be okay with it.

Most folks won't have a problem fitting their full mental capacity into 8mb of RAM 😉 “Digital Brain” by @duilen cottonbureau.com/p/HJM3YU/sh…

I'm extraordinarily proud to share that @ApexCoolLabs is now an @orsportsangels portfolio company! From our first interaction with OSA, this group has been nothing but helpful. They are truly value-add partners!