Here's a 2 year butterfly effect from writing online.
In March 2022 I start Ship30 and publish daily (I'd written over 700 days in a row before that, but no one saw it...)
In the summer I write about experimenting with palm cooling.
โข I try a water bottle.
โข I try a relay baton with ice water.
I post my experiments because I saw crazy results.
@ApexCoolLabs Ariel and
@evylyons find me.
They talk about their experiments and prototypes.
I get a behind the scenes look at their first product: the Narwhals.
Fast forward to yesterday.
I'm mowing the yard on a hot day and it's easier by using the product they created a company around.
And a pro hockey player says he loves his and we're in the same state.
All from Twitter.
Where else in the world can you get that kind of network effect consistently?
All because of some fringe experiment stuck in a 14 year old research paper and we all talked about it online.
Don't worry about going viral.
Don't try to game the system.
Talk about the stuff you love.
Find people who love that stuff too.
Say what you're trying.
DM people who have it figured out.
Ask them WTF how'd you do it?
Try it yourself.
Tell the world what worked and didn't.
Find new homies.
They exist. You just haven't met them yet.
Actually though.
If you're scrolling on X right now, can absolutely guarantee you 99% of the benefits here only come if you CONTRIBUTE.
Sure, it's great to learn.
But it's way better to discuss ideas, shoot the shit, and meet people.