i find it fucking hilarious how Apple "failing" at AI is now the exact reason they're about to win it:
- watched everyone else burn $1.4T building models... then picked the winner (gemini) to use for... $1B
- while everyone fights to grow users, apple flips a switch and 2.5 billion devices get AI siri tmrw.
- $150B to splurge on the device / app layer. zero competition (because everyones spent their cash).
- while openAI charges $200/mo subscriptions, Apple lets you run models on-device (cheaper, faster, private, personal)
- while openAI struggles to build an AI device, Apple just dropped 5 powered by the best AI chips for hand-held devices.
they "lost" the model race because they didn't need to win it in the first place
greatest to (accidentally) ever do it.