Joined September 2009
- Tweets 414
- Following 182
- Followers 232
- Likes 646
52 Photos and videos
5 Jun 2025
Have you spotted these “missing” posters in Shoreditch this week? They’re part of our guerrilla campaign for @weroad_official, dropped just in time for the first-ever #SXSW in EU.
Like SXSW we converge tech, music and culture too. Just in a different way.
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4 Jun 2025
What happens when you run all your marketing in-house, and don’t sleep?
No agency and just a bunch of weirdos in the @weroad_official marketing team doing:
– 18 OOH campaigns
– 93 events
– 660 press hits
– 22 stunts
All in 5 months.
I'm sharing our internal doc in the reply
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4 Jun 2025
Here you'll find about 40 slides of our internal marketing activities in the first 5 months of the year --> drive.google.com/file/d/19zy…
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31 Jul 2024
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17 May 2024
Stanotte, come sempre, ho fatto decine di sogni diversi. Addirittura in un sogno parlavo di una cosa che mi era accaduta in un altro sogno e mi chiedevo se l’avessi sognato.
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Fabio Bin | WeRoad CMO retweeted
21 Apr 2023
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20 Apr 2023
DYI ethos always
my love for being full-stack.
here I'm measuring the height for one @weroad_official mural at @MonkClub
actually @IKEA is helping a lot with my measurement skills.
@chiaraberto_ @GiuliaFlama @lillibobbyboh
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Fabio Bin | WeRoad CMO retweeted
20 Apr 2023
It's stage time for us at @EU_Startups Summit in BCN.
Wanna know how we dealt with challenges and bounce backs to bring WeRoad to become the largest EU scaleup in group travel space? Don't miss
@ErikaDeSanti on the main stage at 11.30 this morning. And go meet her!
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11 Apr 2023
That's all folks!
27 Dec 2022
The year is 2027.
GPT-7 does most of the work on product teams: mocks, code, research, data analysis. There are highly leveraged engineers, designers, analysts working across 5-10 products. Every product still has a PM, who has 55 GPT tabs open.
PM now means Prompt Manager 😁
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11 Apr 2023
POV:
YOU’RE LIVING IN THE UK AND IT’S APRIL 2023
This is simple math guys
Take only 4 days of annual leave and you can get 10 days free to travel.
It's a unique occasion because
̶t̶h̶e̶ ̶q̶u̶e̶e̶n̶ ̶d̶o̶e̶s̶n̶'̶t̶ ̶d̶i̶e̶ ̶e̶v̶e̶r̶y̶ ̶y̶e̶a̶r̶
last time was in 1953.
#WeRoad
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Fabio Bin | WeRoad CMO retweeted
10 Mar 2023
Yo nunca... he hecho una campaña de OOH en Madrid y Barcelona.
well, not really 😎 this week we went live with our #OOHcampaign in Spain - the team is very hyped, we even got our Country Manager Laura to pose as a monkey in front of a billboard (talking about commitment)
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Fabio Bin | WeRoad CMO retweeted
7 Mar 2023
we're always DTF 😚
1 Mar 2023
WeRoad has taken over 3,700 out-of-home (OOH) spots across London in its first-ever international OOH campaign.🏙️
🔗To take a further look click here: marketing-beat.co.uk/2023/03… @weroad_official
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2 Mar 2023
I missed this from @MarketingBeatUK last week: our "Missing animals" campaign is amongst the best 9 of the last 6 months.
Actually, MarketingBeat put @weroad_official on the podium (3rd place to be fair but only after @mmschocolate and @IKEAUK).
Hurray!
marketing-beat.co.uk/2023/02…
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Fabio Bin | WeRoad CMO retweeted
1 Mar 2023
WE HAVE TAKEN OVER LONDON
You might have already spotted us in tube stations, on the tube, on buses, or on bus stops. Yes we’re officially everywhere, we’ve taken over the capital to run one of our biggest OOH campaigns (like ever)
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Fabio Bin | WeRoad CMO retweeted
1 Mar 2023
WeRoad has taken over 3,700 out-of-home (OOH) spots across London in its first-ever international OOH campaign.🏙️
🔗To take a further look click here: marketing-beat.co.uk/2023/03… @weroad_official
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