Head of @IBM Sport Partnerships EMEA, IBM Partnership Executive for @Wimbledon and @ScuderiaFerrari. Views are my own, not IBM's 🎾🏎️💨

Joined October 2008
Photos and videos
26 Jul 2024
A Friday proud parent post 😊 Huge congratulations to Thomas Farrar for graduating from the @UniofExeter with a BSc (Hons) in Computing. If anyone is looking for an ambitious aspiring graduate Software Engineer then Thomas would love to hear from you! 😉🎓🍾
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29 Jun 2024
Great speaking with you this afternoon @JaxxSheps on @BBCRadioLondon Total Sport! Our @IBMSports #watsonx team have come up with “@EmmaRaducanu Rise” or “@EmmaRaducanu Ridge” for a potential new name for “The Hill” at @Wimbledon 🎾🍓(They *may* not have used #AI for this 😉)
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19 Mar 2024
Binned @GreenFlagUK after 25 years as they doubled the policy cost when we changed the main driver to our 21 year old son. Since when did the driver make a difference to breakdown cover? His car now added to my @TheRAC_UK policy for <£10 and covered regardless who is driving 🤷‍♂️
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Kevin Farrar retweeted
Highlights from tonight's drinks reception with @IBM on the sidelines of MWC: @JavierespFT sat with experts @farrari & Elías Zamora Sillero from @SevillaFC_ENG as they discussed how AI and mobile experiences are transforming the sports industry. bit.ly/3SuIwfi #MWC24
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17 Oct 2023
My prayers have been answered by @Tesco! Not sure when this change was slipped in, but you can now sort your basket in the app by category! 👏 #GameChanger
14 Apr 2022
Replying to @Tesco
@Tesco Please would you consider adding a “sort by aisle” function to the shopping basket in your Groceries app, so users can view it organised in the same way as the “Favourites” list? This would be most helpful! Thank you.
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Kevin Farrar retweeted
16 Jul 2023
Keep laughing @PatrickMcEnroe @cbfowler and JohnMcEnroe. Yes @carlosalcaraz won. I guess we found something in the data nobody else did. @espn @Wimbledon @IBM
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14 Jul 2023
It is an absolute privilege to lead the exceptional @IBM team who collaborate and co-create with @Wimbledon to deliver innovative fan experiences for fans around the world during The Championships. @IBMSports #Wimbledon #partnership #innovation #AI #watsonx
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Kevin Farrar retweeted
10 Jul 2023
100 #Wimbledon singles matches, so many impressive numbers. @DjokerNole | @IBM
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23 Jun 2023
Thanks for joining us Maria! 🎾🎾
Thanks for having me at #CannesLions @IBM and @Wimbledon! Loved discussing & learning about how IBM is using #AI technology to help Wimbledon grow its global audience and make the game of tennis even more engaging for fans around the world ✨🎾💡
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30 May 2023
Unless you get up in the dead of night to report a noisy aircon system (even when it's turned off), further disrupting both your sleep and then additionally your partner's, then the @premierinn Good Night Guarantee doesn't apply, even if you report it first thing in the morning.
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16 Apr 2023
I’d say so! (although I may be slightly biased being part of the awesome ⁦@IBMSports⁩ team 😉) #wimbledon #masters #usopen #tech #innovation #partnership open.substack.com/pub/sports…

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13 Apr 2023
Replying to @NationalHways
@NationalHways One page on your website says you maintain the A3, but on your "Reporting a problem" page it says "not maintained by us". Which is it please?
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13 Apr 2023
p.s. I know the actual answer is that nobody does
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AI generated commentary opens up so many possibilities within the sports domain and beyond. Watch out for more on this in the coming months from @IBMSports #tech #innovation
6 Apr 2023
Generative AI is here in this year’s Masters app. ⛳️ Learn how we used a large language model to develop AI Commentary - a new experience that adds spoken narration to videos of every shot, by every golfer, on every hole: ibm.co/3ZO5OP9 #theMasters
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31 Mar 2023
From Data to Digital Experience - @IBM Technology at the 2023 Masters youtu.be/t7oOxw3v_0c

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Isn’t @fix_its on tonight’s #dragonsden basically @sugru? 🤔
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Looking forward to this! 🎾
6 Jan 2023
Roger, Rafa, Serena, Novak. Who will take their place? Filmed over one year, the team behind F1: Drive to Survive follows top tennis players around the world as they compete in @atptour & @WTA tournaments in an attempt to become #1. Break Point premieres January 13.
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Kevin Farrar retweeted
Asking everyone to listen and share my sons first song release. Check out the 🔥🔥and spread@the flames. #lookatme @NickSyken youtu.be/vMNFBlWEfts
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Spot the @IBM team hanging out in the bar at the Drum Awards for B2B. We’re up for Best PR Campaign for our 2022 collaboration with our friends at @Wimbledon, but the competition is hot 🔥🎾
5 Dec 2022
The Drum Awards for B2B are live now! x.com/i/broadcasts/1rmxPkBmE…
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A few extracts from a chat I had with Bloomberg at this year’s @Wimbledon Championships in the summer ☀️🎾 @ibm @IBMSports @IBMUKI
AI-generated images and chatbots get all the hype, but the way artificial intelligence is actually being used today is far more banal A trip to Wimbledon earlier this year yielded some clues
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