Our light field software adds dimensional, texture, and motion embellishment to a wide range of packaging and print applications—with standard presses and inks.
Joined October 2020
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215 Photos and videos
21 Oct 2022
Heck yes we do pouches! 👊 Visit @WeArePrintpack's booth S-1722 next week at PACK EXPO and lean more about our collab adding motion to #sustainable #pouches without specialty foils, lenses, or films. #wideweb #flexofriday Wide-web flexo has landed.
printpack.com/printpack-prod…
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30 Sep 2022
Playing with new effects for #phasefriday — you can now add color to Fathom depth and motion effects, in addition to overprinting colors, within Fathom Designer: fathom.rip
#printeffects #printembellishment #opart
20 Sep 2022
Racking up the industry🏅for our work with @label_grace on beverage packaging.
youtube.com/watch?v=KddsQEec…
#packaginginnovation #flexo
13 Sep 2022
Big improvements to Fathom Designer, our free online tool to add motion and depth to your printed labels. Check out the new tutorial on printing effects in color that add an extra 🤜💥
fathom.rip
#printembellishment #flexo #designinspiration #packagingdesign
7 Sep 2022
Read all the flattering things the judges had to say at the Miraclon Corporation Global Flexo Innovation Awards, where we won a 🥇 for our work with @label_grace on a swirling, stormy beer label: miraclon.com/featured-custom…
#packaginginnovations #printingindustry
5 Aug 2022
Latest swatches of ink-only Fathom Effects—drop some depth in your existing design using our online tool, overprint with color and print on any hi-rez press. See examples applied on packaging: fathomoptics.com/gallery
#PhaseFriday #packagingedesign #designinspiration
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4 Aug 2022
Triangles! ▽△▽△▽
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▽△▽△▽△▽△▽△▽
△▽△▽△ [triangles]
fathomoptics.com/designers
#packaging #paperboard #labeldesign #triangles
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28 Jul 2022
Imagine walking by this window display poster! We really like this one. No lenses, just ink and math. 🌻 fathomoptics.com/gallery
#retaildisplay #posterdesign #printembellishment
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20 Jul 2022
We declare independence from additional materials and waste for motion graphics on packaging. Observe—lenticular-free, printed Fourth of July dazzle.
#lenticular #notlenticular #opticalillusion #packagingdesign #printembellishment
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20 Jul 2022
How we did this:
1. fathom.rip adds Fathom Effects to design and generates print files.
2. Watch the video 👇
Get free samples and see how it can work on your press: fathomoptics.com/sample-pack
#designinspiration #packagingtechnology
14 Jul 2022
Printed motion embellishments on 45 micron shrink film, with overprinting that "floats" above. This sample from @MCCLabel came out rrrrreally nice! Lenticular can't touch this.
#lenticular #notLenticular
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12 Jul 2022
Working on a tool for our print partners that helps you dial in your Fathom Effect's color accuracy and intensity of motion. More to come!
#printembellishment #motiongraphics #inkonly
23 Jun 2022
Absolutely flattered that independent judges selected us and @label_grace for highest honors in the @KodakFlexcel Global Flexo Innovation Awards.
transformingflexo.com/gfia-2…
17 Jun 2022
Testing new ink-only motion effects, no added materials. Runs on standard presses, overprintable with color. Get our sample pack: fathomoptics.com/sample-pack
#PhaseFriday #designinspiration #packagingdesign #opart
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14 Jun 2022
We went to Monaco to collect a @KodakFlexcel Global Flexo Innovation Award for our breakthrough flexo work with @label_grace on printable motion effects:
transformingflexo.com/blog/i…
#GFIA2021 #flexo #printembellishments #packagingdesign
4 May 2022
.@AveryDennison has bigger ambitions in #sustainability, and we do too. Our packaging embellishments shine while removing material waste. fathomoptics.com/sustainabil…
#sustainablepackaging labelandnarrowweb.com/conten…
2 May 2022
You could imply motion with clever graphic design—or you can print actual motion. Ink-based Fathom Effects move as shoppers walk by your packaging. A shot of energy to grab eyeballs! 👀
fathomoptics.com/sample-pack
#packagingdesign #designinspiration
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28 Apr 2022
Earth Day is one day, but sustainability initiatives are the work of years. We offer a step toward #sustainablepackaging without losing the sparkle.
♻️ Read how our ink-based embellishments can replace wasteful foils, cast & cure, and lenticular:
fathomoptics.com/sustainabil…
26 Apr 2022
"These aren’t just beers but works of art—conversation pieces—and the label plays a big part of that."
@labelandnarrow talks #craftbeer trends with @BrookandWhittle and Cyngient.
labelandnarrowweb.com//issue… #craftbeerdesign #craftbeerlife