ALT Screenshot of notes (1 of 3) know who you’re asking/speaking with in the media. Do recon/leg work to make sure the story is a good fit for a publication -looking for real solutions, so send something that actually makes a difference in healthcare. Get them some real information and not just a press release, and they’ll take a look at it. -identify your why within the first two paragraphs, have a well written pitch, make the headline grab/catch

ALT Screenshot 2 of 3: looking for stories…don’t want all of the data necessarily, where a particular audience doesn’t speak that language. -Consider who’s impacted before you pitch. -relationships are important…build them -quality over quantity…this resonates with the readers

ALT Screw shot 3 of 3: quickly explain at the top of the press release why they’ll be interested…don’t say they’ll be interested first (maybe end with that) -for TV, it needs to be new content…where is the story, how can we turn it, and how do we get the person they need to talk to. Be available. -human connection is what matters to people…how do they feel when they consume? Make the human connection. It’s so important.